Lexar Teams with Digital Railroad to Demonstrate the ActiveMemory System and Streamline Digital Photography From Capture to Distribution & Sale.ORLANDO, Fla. -- Joint Solution Greatly Improves Workflow for Organizing and Distributing Revenue-Generating Images Lexar Media, Inc. (Nasdaq:LEXR), a world leader in advanced digital media technologies, today announced a collaboration with Digital Railroad to more quickly make photography images available to customers worldwide. Aimed at professional photographers and photo agencies, the improved system leverages Lexar's ActiveMemory System(TM) (AMS AMS - Andrew Message System ), a technology designed to improve photography workflow in and out of the photo studio. The new cooperative solution saves much time usually reserved for administrative functions, such as adding copyright and captioning information, and simplifies the process of making content available to customers. "This cooperative relationship is the most recent example of Lexar's commitment to helping photography professionals be even more productive and successful in their careers," said John Omvik, director of professional product marketing, Lexar. "Capitalizing on ActiveMemory elements built into Digital Railroad's system, professionals who rely on sharing or obtaining images will immediately appreciate the improved process. The full ActiveMemory System -- including AMS-enabled flash memory cards, card readers and Photo Mechanic Photo Mechanic is a front-end photo browsing tool by Portland, Oregon-based company Camera Bits. Retailing at approximately $150, it is targeted for the professional photographer market. from Camera Bits-is designed to save time and get the job done quickly and effectively," he added. How the ActiveMemory-Enabled Solution Works With Lexar's ActiveMemory CompactFlash(TM) cards, a photographer stores essential captioning and copyright information within a partitioned section of the media card. Using an ActiveMemory-compatible high-speed card reader and Photo Mechanic 4.5 from Camera Bits, the photographer can instantaneously download his or her images to a computer to decide on those worth keeping. Photo Mechanic then automatically appends the previously entered IPTC IPTC International Press Telecommunications Council IPTC International Petroleum Technology Conference IPTC In-Prison Therapeutic Community IPTC Innovation and Productivity Tax Credit (Canada) information to selected images, saving administrative time for the photographer. That information, including caption, copyright and other important details, remains with the image throughout the process, including immediate distribution to a photography agency or directly to a distribution list of potential customers. The selected images can be uploaded directly to the photographer's personal archive powered by Digital Railroad using the FTP FTP in full file transfer protocol Internet protocol that allows a computer to send files to or receive files from another computer. Like many Internet resources, FTP works by means of a client-server architecture; the user runs client software to connect to function in Photo Mechanic. "We are thrilled to collaborate with Lexar to provide an exciting new solution that dramatically reduces production time and streamlines workflow for photographers and photo agencies," said Evan Nisselson, founder and chief executive officer, Digital Railroad. "Digital Railroad was founded to provide professionals with a solution to manage, market and sell images digitally. This collaborative offering extends both companies' ability to support photographers with the tools and technology to effectively market themselves and their work." The Lexar/Digital Railroad solution is available now at http://www.lexar.com/drr/, including special discounts for Lexar customers. About Digital Railroad Digital Railroad is an application services See ASP and Web services. company that is dedicated to solving the critical technical problems facing the creators and buyers of digital imagery. Digital Railroad's unique, comprehensive suite of online services transforms the way photographers manage, market and sell their images to photo buyers worldwide. More information is available at www.digitalrailroad.net. About Lexar Media, Inc. Lexar is a leading marketer and manufacturer of flash memory cards, USB flash drives See USB drive. , card readers and ATA (1) (AT Attachment) The specification for IDE drives. See IDE. (2) See analog telephone adapter. ATA - Advanced Technology Attachment controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 81 issued or allowed controller and system patents, and licenses its technology to companies including Olympus, Samsung Electronics Samsung Electronics (SEC, Hangul:삼성전자; KSE: 005930, KSE: 005935, LSE: SMSN, LSE: SMSD) is a South Korean multinational corporation and the world's largest and leading electronics and information technology company. , SanDisk and Sony. For more information, please call 1-800-789-9418 or visit www.lexar.com. Cautionary Note Regarding Forward-Looking Statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. This release contains forward-looking statements that are subject to the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Private Litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. Reform Act of 1995. These statements include statements related to the benefits and availability of, and consumer demand for, Lexar's products, including the ActiveMemory System, and the growth opportunities available to Lexar. These forward-looking statements involve risks and uncertainties that could cause our actual results to differ materially from those anticipated by these forward-looking statements. These risks include, among others, which the growth and success of our business depends on our ability to achieve and maintain technology leadership, and develop, sell and market products that are commercially accepted. Readers should also refer to the risk factors described in our filings with the SEC, including our most recently filed Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and Form 10-Q Form 10-Q See 10-Q. . We assume no obligation to update the information in this release. Lexar, ActiveMemory and the Lexar logo are trademarks of Lexar Media, Inc. Photo Mechanic is a trademark of Camera Bits. All other brand or product names are trademarks or registered trademarks of their respective holders. |
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