Lexar Media Appoints David J. Nealon as Vice President of Operations.

Business Editors

FREMONT, Calif.--(BUSINESS WIRE)--Nov. 13, 2000

Lexar Media, Inc. (NASDAQ:LEXR) today announced that David J. Nealon has been appointed vice president of operations with responsibilities for United States and international manufacturing and distribution. Nealon will report to Eric Stang, chief operating officer, and will run operations, including sourcing, manufacturing, manufacturing engineering, planning and logistics.

Nealon brings over 28 years of experience in managerial-level domestic and international production and operations for clients within the computer, storage, printer, copier and disk drive sectors. In his most recent position, Nealon served as vice president operations for start-up Quinta Corporation, a Seagate company that produces optically- assisted Winchester disk drives. Nealon was responsible for establishing all manufacturing systems, facilities, information systems, materials purchasing and quality assurance processes.

Prior to Quinta, Nealon served as vice president worldwide operations for Micronics Computers, Inc., directing manufacturing, product engineering, quality, materials management, purchasing and facilities. During his tenure with Micronics Computers, Nealon was instrumental in initiating several cost cutting and cost containment programs, working to maintain overhead during new product introductions, redevelopment of facilities and initiation of various U.S. and offshore sourcing programs. He also managed offshore assembly house communications.

"David will be a tremendous asset to Lexar as we move forward. His expertise in cost containment and developing manufacturing systems from the ground up will help Lexar to expand and strengthen relationships throughout the world," said Stang. "We believe that David's experience will enable Lexar to reduce costs, strengthen manufacturing partnerships and continue to develop, build and deliver a top-quality product."

Earlier in his career, Nealon served as vice president, Far East operations for Maxtor Corporation, a manufacturer of Winchester disk drives. He was responsible for the Singapore and Malaysian plants, managing international operations in facilities, R&D, engineering, quality and human resources. Nealon also served as Far East controller for Maxtor. Nealon graduated from the Rochester Institute of Technology with a degree in Production Management.

About Lexar Media

Lexar Media is a leading designer, developer and marketer of high-performance digital film and connectivity products for the digital photography market. Lexar Media offers digital film in the four most popular industry formats: CompactFlash, Memory Stick, SmartMedia and PC Cards. Its broad line of high-performance digital film combines flash memory from leading suppliers with its patented controller technology to address the needs of professional, commercial and consumer photographers. Lexar Media's connectivity products make it fast and easy to transfer images from their digital film to a personal computer. Lexar Media's online photofinishing site, Printroom.com, provides consumers with high quality prints of digital images and photo sharing services. Lexar Media recently launched SayCheese.com, an online community and educational site for digital photographers of all levels. Collectively, its products and services provide an end-to-end solution for digital photographers. Lexar Media is headquartered in Fremont, California and has offices in England and Japan. Information on Lexar can be obtained through its toll-free number 1-800-789-9418 or by accessing www.digitalfilm.com.

Cautionary Note Regarding Forward-Looking Statements

This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the safe harbor created by those sections. These forward-looking statements include statements related to Lexar's appointment of Mr. Nealon and the anticipated benefits of this appointment. These forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. These risks include that members of Lexar's management team must integrate into Lexar's operations effectively and in a timely manner for Lexar to successfully execute its business strategy and if Lexar has difficulties in retaining qualified personnel, the success of its business may be limited. Readers should also refer to the risk factors described in Lexar's registration statement on Form S-1 declared effective by the Securities and Exchange Commission on August 14, 2000. Lexar assumes no obligation to update the forward-looking information contained in this news release.

Lexar Media, Printroom.com, SayCheese.com, Shoot & Share and the Lexar logo are trademarks of Lexar Media, Inc. Lexar Media Inc. is an authorized licensee of the CompactFlash trademark. All other brand or product names are trademarks or registered trademarks of their respective holders.