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Lexar Introduces Breakthrough 300x Speed-Rated Professional Flash Memory Cards.


New UDMA-Enabled CompactFlash([R]) Cards Capable of Minimum Sustained Write Speeds of 45MB/s; Significantly Improve Digital Photography Workflow

FREMONT, Calif. -- Lexar, a leader in advanced digital media and accessories, today introduced Professional UDMA (Ultra DMA) See Ultra ATA.

UDMA - ATA-4
 (Ultra Direct Memory Access) memory cards, the latest addition to the company's award-winning Professional line of high-performance cards. When paired with a UDMA-enabled device, such as Lexar's new Professional FireWire 800 Reader, UDMA cards improve the professional photographer's digital imaging experience by reducing the time needed to download captured images to a destination computer. In addition, the benefits of Lexar Professional UDMA memory cards extend well beyond card-to-computer transfer rates, to improved in-camera performance in several UDMA-enabled digital camera backs and digital SLR (1) (Scalable Linear Recording) A line of magnetic tape drives from Tandberg Data that evolved from the QIC Data Cartridge format. See QIC.

(2) (Single Lens Reflex) A camera that uses the same lens for viewing and shooting.
 cameras expected to be announced To be announced (TBA)

A contract for the purchase or sale of an MBS to be delivered at an agreed-upon future date but does not include a specified pool number and number of pools or precise amount to be delivered.
 later this year. Speed-rated at 300x, or capable of a minimum sustained write speed of 45MB per second, and available in capacities of 2GB, 4GB, and 8GB, new Lexar Professional UDMA cards deliver a 125% performance improvement over Lexar's previous generation 133x CompactFlash([R]) product line when the card is used with a UDMA-enabled device.

"Professional photographers today capture a large volume of high-resolution images," said John Omvik, Director of Professional Product Marketing, Lexar. "Our new Professional UDMA 300x speed-rated cards dramatically improve the photographer's workflow by reducing the time needed to download images after a shoot. Working in conjunction with one of our new UDMA-enabled CompactFlash card readers, a photographer instantly benefits by having more time to capture, manage, and share his or her images."

"The positive impact I experienced was dramatic," said professional photographer Reed Hoffmann. "Shooting in RAW mode, I filled six Lexar Professional UDMA flash cards during a two-day shoot in Yosemite. The improvement in my working process was exceptional as I was able to spend half the usual time moving data from the cards to the computer. For me, this is particularly important when I am out in the field working from battery-powered laptops. That time savings helps conserve battery strength and enhances my ability to focus on other client projects," he added.

"UDMA technology can greatly assist professional photographers who have a serious interest in reducing administrative time and improving their digital imaging workflow," said Chris Chute, manager with IDC's digital imaging practice. "At the start of the process, improved in-camera performance will help professionals capture sought-after images much more quickly, while the faster download performance should improve the time needed to manage captured content."

Like all products in the Lexar Professional line, the new 300x speed-rated cards come with a limited lifetime warranty, free dedicated technical support, and a comprehensive suite of software that includes a full version of Corel[R] Paint Shop Pro[R] X, Lexar Image Rescue[TM] 3 and Lexar Backup n Sync[TM]. Lexar Professional 300x speed-rated flash memory cards will be available in April.

About Lexar Media, Inc.

Lexar, a subsidiary of Micron Technology Micron Technology ("Micron") NYSE: MU is a multinational company based in Boise, Idaho, USA, best known for producing many forms of semiconductor devices. This includes DRAM, SDRAM, flash memory, and CMOS image sensing chips. , Inc., is a leading marketer and manufacturer of NAND flash See flash memory.  memory products including memory cards, USB flash drives See USB drive. , card readers, and ATA (1) (AT Attachment) The specification for IDE drives. See IDE.

(2) See analog telephone adapter.

ATA - Advanced Technology Attachment
 controller technology for the digital photography, consumer electronics, industrial, and communications markets. Lexar also sells memory cards under the Kodak brand.

About Micron Technology, Inc.

Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, flash memory, CMOS image sensors A CMOS-based chip that records the intensities of light as variable charges similar to a CCD chip. Although initially used in less expensive digital cameras, the quality of CMOS sensors has improved steadily.

CMOS sensors have advantages over CCDs.
, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 (NYSE NYSE

See: New York Stock Exchange
) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

Lexar, the Lexar logo, Backup n Sync and Image Rescue are trademarks of Lexar Media, Inc. Micron is a trademark of Micron Technology, Inc. Corel, and Paint Shop Pro are trademarks or registered trademarks of Corel Corporation (company) Corel Corporation - A software publisher best known for the CorelDraw application. Founded in June 1985 by Dr. Michael Cowpland, Corel Corporation was originally a systems integration company.  and/or its subsidiaries. Lexar Media, Inc. is an authorized licensee of the CompactFlash trademark. All other brand or product names are trademarks or registered trademarks of their respective holders.

This press release contains forward-looking statements regarding the availability of Lexar's 300x speed-rated flash memory cards. Actual events or results may differ materially from those contained in the forward-looking statements. Please refer to the documents Micron files on a consolidated basis from time to time with the Securities and Exchange Commission, specifically Micron's most recent Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 and Form 10-Q Form 10-Q

See 10-Q.
. These documents contain and identify important factors that could cause the actual results for Micron on a consolidated basis to differ materially from those contained in our forward-looking statements (see Certain Factors). Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. We are under no duty to update any of the forward-looking statements after the date of this press release to conform to Verb 1. conform to - satisfy a condition or restriction; "Does this paper meet the requirements for the degree?"
fit, meet

coordinate - be co-ordinated; "These activities coordinate well"
 actual results.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 20, 2007
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