Lexar Expands Line of Renowned JumpDrive USB Flash Drives at CES 2007.Debuts New "Capless" JumpDrive([R]) 360, Plus Recently Upgraded and Award-Winning JumpDrive Mercury with PowerToGo[TM] Software, and New JumpDrive Secure II and Firefly Models with Greater Capacities FREMONT, Calif. -- Lexar Media, Inc., a world leader in advanced digital media technologies, will exhibit its broad lineup of JumpDrive([R]) USB flash drives at CES 2007, including both new and upgraded models. Most notably, the company is introducing JumpDrive 360, an innovative "capless" drive encased en·case tr.v. en·cased, en·cas·ing, en·cas·es To enclose in or as if in a case. en·case  ment n. in a stylish rotating metal jacket. In addition, the company is demonstrating its JumpDrive Mercury with PowerToGo[TM] software and showcasing its new 8GB JumpDrive Secure II and JumpDrive Firefly drives. All Lexar JumpDrive products will be compatible with Windows Vista The current version of Windows for the desktop. It was released in late 2006 for businesses and early 2007 for consumers.Vista adds numerous features, including improved security and advanced multimedia capabilities. , and all the company's speed-rated drives will be enhanced for Windows ReadyBoost[TM]. Introducing JumpDrive[R] 360: No More Lost Caps! Thanks to its innovative capless design and tough rotating metal jacket, JumpDrive 360 elegantly solves a common problem faced by many flash drive users - namely misplacing the cap. Available in 1GB and 2GB capacities, JumpDrive360 offers total ease-of-use, durability and reliability, with the high-speed performance and vast capacity that lets users quickly transfer large amounts of data. Adding to its functionality, JumpDrive 360 comes pre-loaded with Lexar's PowerToGo mobile computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings software. Lexar is also bundling the company's popular Secure II software with JumpDrive 360, which features 256-bit AES Encryption to secure folders and files so consumers can easily store and protect valuable files, data and images. Farshid Tabrizi, General Manager, USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. Products at Lexar, noted: "At Lexar, our approach to the flash drive market is to create a broad line of differentiated products that offer high-quality, reliable solutions geared toward virtually all lifestyle needs, from simple "basic storage" to advanced features and capabilities, including application portability and security." Newly Upgraded JumpDrive Mercury with PowerToGo Lexar's recently upgraded and award-winning speed-rated JumpDrive Mercury USB flash drive provides users with enhanced performance, as well as the advanced PowerToGo mobile computing software platform. The innovative Mercury also features a convenient built-in capacity meter that lets the user know how much memory is available even when power is removed. JumpDrive Mercury also comes preloaded with Lexar Secure II security software. (Existing JumpDrive Mercury customers can get a free version of PowerToGo software simply by visiting www.lexar.com/PowerToGo and downloading a full version of the software at no additional cost.) JumpDrive Firefly: Functionality and Fun Lexar's JumpDrive Firefly, now available in capacities up to 4GB, will soon be available in an 8GB model. A super portable, fun and functional drive, the Lexar JumpDrive FireFly also has a tethered Attached to a data or power source by wire or fiber. Contrast with untethered. cap for security and a distinctive blue "tail light" LED that blinks during data transfer, letting users know exactly when a transfer job is complete. The 8GB edition will be available in March 2007. Lexar's popular JumpDrive Secure II Upgrades Capacity The dashboard onscreen on·screen or on-screen adj. & adv. 1. As shown on a movie, television, or display screen. 2. Within public view; in public. interface of Lexar's JumpDrive Secure II makes it easy for consumers to navigate all of the advanced security features. Users can quickly create secure files on either the USB flash drive or on the host computer using the new unique 'Encrypted Vault' feature. Simply drag and drop A graphical user interface (GUI) capability that lets you perform operations by moving the icon of an object with the mouse into another window or onto another icon. For example, files can be copied or moved by dragging them from one folder to another. files into the 'Encrypted Vault' to automatically secure them with on-the-fly 256-bit AES encryption. When files are dragged out of the 'Encrypted Vault' they are automatically decrypted. Another useful feature of the Secure II software is the File Shredder that discards files including the 'digital trail' normally left behind when files are deleted. Files that have been deleted using the File Shredder feature cannot be recovered by file recovery tools. JumpDrive Secure II 8GB will be available in March 2007. About Lexar Media, Inc. Lexar, a subsidiary of Micron Technology Micron Technology ("Micron") NYSE: MU is a multinational company based in Boise, Idaho, USA, best known for producing many forms of semiconductor devices. This includes DRAM, SDRAM, flash memory, and CMOS image sensing chips. , Inc., is a leading marketer and manufacturer of NAND flash See flash memory. memory products including memory cards, USB flash drives, card readers and ATA (1) (AT Attachment) The specification for IDE drives. See IDE. (2) See analog telephone adapter. ATA - Advanced Technology Attachment controller technology for the digital photography, consumer electronics, industrial and communications markets. Lexar also sells memory cards under the Kodak brand. About Micron Technology, Inc. Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAMs, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking and mobile products. Micron's common stock is traded on the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. (NYSE NYSE See: New York Stock Exchange ) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com. Lexar, JumpDrive, PowerToGo and the Lexar logo are trademarks of Lexar Media, Inc. Micron is a trademark of Micron Technology, Inc. Windows, Vista and ReadyBoost are trademarks or registered trademarks of Microsoft Corporation (company) Microsoft Corporation - The biggest supplier of operating systems and other software for IBM PC compatibles. Software products include MS-DOS, Microsoft Windows, Windows NT, Microsoft Access, LAN Manager, MS Client, SQL Server, Open Data Base Connectivity (ODBC), MS Mail, . All other brand or product names are trademarks or registered trademarks of their respective holders. |
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