Lexar Demonstrates 'Innovation from the Inside Out' at CES 2007.Broad Lineup of Advanced Digital Media Products and Technologies to be Showcased in Lifestyle-Applications Settings at Company's CES Booth #31247 in the South Hall FREMONT, Calif. -- Lexar Media, Inc., a world leader in advanced digital media technologies, will exhibit its lineup of advanced digital media and accessories at CES 2007, all reflecting the company's dedication to "Innovation from the Inside Out." In a variety of "lifestyle-oriented" demonstrations, Lexar will showcase exciting new additions to the company's line of renowned JumpDrive([R]) USB flash drives See USB drive. , as well as new memory cards including MicroSD[TM] storage solutions for the mobile category and new Platinum II SDHC SDHC Secure Digital High Capacity (flash memory) SDHC Succinate Dehydrogenase Complex, Subunit C SDHC School District of Hillsborough County (Florida) SDHC San Diego Housing Commission cards for high capacity storage and video versatility for photo enthusiasts. In addition, the company will demonstrate how its recent acquisition by Micron Technology Micron Technology ("Micron") NYSE: MU is a multinational company based in Boise, Idaho, USA, best known for producing many forms of semiconductor devices. This includes DRAM, SDRAM, flash memory, and CMOS image sensing chips. and subsequent merger with Micron's Crucial Technology will lead the way in advanced "capture, move and store" imaging and memory technologies. Mark Adams Mark Adams is a college basketball analyst on the ESPN family of networks. Adams was a college basketball coach for 17 years. He was known as a program rebuilder who took over programs that were a combined 28-54 (. , Lexar's Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. , noted: "Lexar has always been committed to creating products that add value to today's 'digital lifestyle.' With our recent acquisition by Micron, we will now be able to bring together our experience and know-how in advanced flash technologies with Micron's imaging expertise, introducing a unique portfolio of products that will be able to penetrate new markets. Lexar's technologies are being used to create and enhance products and accessories in areas such as gaming, photography, workflow, GPS navigation See GPS. and communications." New and Upgraded JumpDrive Products Lexar will be introducing JumpDrive 360, an innovative "capless" drive encased en·case tr.v. en·cased, en·cas·ing, en·cas·es To enclose in or as if in a case. en·case  ment n. in a stylish rotating metal jacket and the award winning JumpDrive Mercury with PowerToGo[TM] software. In addition, it has announced that its popular JumpDrive Secure II and JumpDrive FireFly flash drives will be available in an 8GB capacity. All Lexar JumpDrive products will be compatible with Windows([R]) Vista[TM], and all the company's speed-rated drives will be enhanced for Windows ReadyBoost[TM]. High-Performance Memory Cards for Virtually Every Lifestyle Application Lexar will also be showcasing a wide range of memory cards, geared toward meeting the demands of today's digital media devices. Among the products being featured are high-performance flash memory cards that maximize the functionality and performance of advanced mobile phones and handheld multimedia devices, including compact SD[TM] and MMC See MultiMediaCard and Microsoft Management Console. [TM] form factors in a wider variety of capacities up to 2GB, enough to handle the broad range of special applications from computer files to games, music, video, images and more. Here is a quick look at memory cards that will be showcased at CES: * Focus on Photo Enthusiasts: Introducing SDHC[TM] Cards: Lexar's Platinum II memory cards offer photo enthusiasts the speed, capacity, and performance they can count on for top-quality pictures every time, providing the ultimate in both compatibility and performance. In addition to Lexar's own branded memory cards, the company will highlight its relationship with KODAK, demonstrating the broad range of KODAK SD Digital Assurance memory cards offered by Lexar, which feature built-in security applications for storing and playing secure content, in capacities from 256MB to 2GB. * Going Mobile: Lexar will show a full line of memory cards geared toward use in mobile digital devices. The lineup will include Mobile Edition MiniSD[TM] Cards (up to 2GB) that offer high-performance functionality at half the size of a conventional SD card; ultra-compact Mobile Edition MicroSD[TM] Cards (up to 1GB) that are ideal for use in mobile phones; Mobile Edition MMCmobile[TM] Cards (up to 512MB) that offer the same high-performance as the MMCplus universal cards at half the size; and Mobile Edition MMCmicro[TM] Cards (up to 512MB) that are also ideal for mobile phones as well as PDAs, digital cameras, MP3 players and more. All Mobile Edition memory cards include adaptors for use in full-size SD or MultiMediaCard products. * Let the Games Begin!: Lexar also offers Gaming Edition memory cards in capacities up to 2 GB to maximize compatibility and utility with all popular gaming machines (Sony PS3, Nintendo Wii, and Xbox 360). About Lexar Media, Inc. Lexar, a subsidiary of Micron Technology, Inc., is a leading marketer and manufacturer of NAND flash See flash memory. memory products including memory cards, USB flash drives, card readers and ATA (1) (AT Attachment) The specification for IDE drives. See IDE. (2) See analog telephone adapter. ATA - Advanced Technology Attachment controller technology for the digital photography, consumer electronics, industrial and communications markets. Lexar also sells memory cards under the Kodak brand. About Micron Technology, Inc. Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAMs, NAND flash memory, CMOS image sensors A CMOS-based chip that records the intensities of light as variable charges similar to a CCD chip. Although initially used in less expensive digital cameras, the quality of CMOS sensors has improved steadily. CMOS sensors have advantages over CCDs. , other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking and mobile products. Micron's common stock is traded on the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. (NYSE NYSE See: New York Stock Exchange ) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com. Lexar, JumpDrive, PowerToGo and the Lexar logo are trademarks of Lexar Media, Inc. Micron is a trademark of Micron Technology, Inc. Windows, Vista and ReadyBoost are trademarks or registered trademarks of Microsoft Corporation (company) Microsoft Corporation - The biggest supplier of operating systems and other software for IBM PC compatibles. Software products include MS-DOS, Microsoft Windows, Windows NT, Microsoft Access, LAN Manager, MS Client, SQL Server, Open Data Base Connectivity (ODBC), MS Mail, . All other brand or product names are trademarks or registered trademarks of their respective holders. |
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