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Browse Lewis, Herschell Gordon

1-16 out of 16 article(s)
Title Type Date Words
Here's a test: do you make these mistakes in fundraising? Nov 1, 2009 809
Alternative loans: funds are short, but ideas are not, for academia. Mar 15, 2009 1063
Making the case: times are tough. You should be tougher. Jul 15, 2008 873
Packaging the appeal: testing everything will save cash, boost results. Column Apr 15, 2008 842
Thank you, please: familiarity doesn't breed contempt in this case. Jan 15, 2008 947
Cobwebs? 10 criteria for online fundraising. Nov 15, 2007 1126
A 5-point plan: a few rules for writing fundraising letters. Jul 1, 2007 748
Mad as *?!*? Maybe: using anger as a motivator isn't a sudden discovery. Apr 15, 2007 816
Abou Ben Adhem: we are living in an era of transactions. Mar 15, 2007 816
Freebies vs. verisimilitude: you'll have to read the column or get a dictionary. Column Dec 15, 2006 862
Call to inaction? Solidifying the strands of your organization's Web site. Jul 15, 2006 1013
Writing accountability: what do you do with my money? Mar 15, 2006 1155
Death toll: how to kill off your multi-donors. Feb 15, 2006 1134
And you are.... ? They don't know who I am. And, they don't care. Oct 15, 2005 1186
What's in it for me? Profiting from nonprofit causes. Sep 1, 2005 1113
One more word: can you really raise funds via email? May 15, 2005 1275

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