Levi's(R) Brand Launches 100% Organic Cotton Jeans; Denim Leader to Offer Organic Options in Its Most Popular Styles for Fall 2006.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- The Levi's(R) brand today announced it will include jeans made with 100% organic cotton in its fall 2006 product line. Organic cotton will be used in select new and popular men's and women's styles within its Red Tab and recently launched Levi's(R) Capital E(TM) lines. The jeans will be identified as "Levi's(R) Eco" and be available in November 2006 exclusively at Levi's(R) U.S. stores with additional products to be introduced in spring 2007. "As the inventor of the jeans category, it is critical for us to continue to innovate with our products and within the category itself in order to drive positive change," said Robert Hanson Robert Hanson or ... Hansen or ... Hanssen may be:
Famous for style leadership and its product iconography, Levi's(R) jeans made with organic cotton will be available in a range of popular fits and finishes and marked with a few subtle identifiers. Jeans made with all, or a significant percentage of, organic cotton will be signified as "Levi's(R) Eco" and feature an embroidered em·broi·der v. em·broi·dered, em·broi·der·ing, em·broi·ders v.tr. 1. To ornament with needlework: embroider a pillow cover. 2. lowercase "e" inside the front pocket, or at the bottom of the right leg of each jean. A natural colored canvas "Levi's(R)" tab and "Two Horse Patch" made from 100% organic fabric as well as natural colored pocket stitching of the brand's famous arcuate arcuate /ar·cu·ate/ (ahr´ku-at) arc-shaped; arranged in arches. ar·cu·ate adj. Formed in the shape of an arc. will also indicate the jeans are made from organic cotton. All external packaging will be made from organic fabric or recycled paper and printed with soy-based ink. Among the styles made with 100% organic cotton are the Red Tab Vintage Straight Jean for men, and the women's Skinny Jean and Skinny Knee Knocker Short. In the brand's super premium line, Levi's(R) Capital E(TM), a selvedge denim Shrink-to-Fit(R) 501(R) Original Jean, and forward fits like the men's Wrapped Skinny Jean and Skinny Slouch slouch v. slouched, slouch·ing, slouch·es v.intr. 1. To sit, stand, or walk with an awkward, drooping, excessively relaxed posture. 2. To droop or hang carelessly, as a hat. v. jeans, and the women's Twisted Skinny and Twisted Cropped jeans will be made from 100% organic cotton. Other elements of the Levi's(R) Capital E(TM) lines including the use of recycled buttons, rivets and zippers and natural indigo to dye some styles of jeans were employed for their minimized impact on the environment. Global Organic Jeans Offering The fall U.S. introduction is part of a global launch of products made with 100% organic cotton. In Europe, the Levi's(R) brand will offer certified organic denim versions of its most popular styles -- the Levi's(R) 506 Standard Fit Jean for guys and the Levi's(R) 570 Straight Fit Jean for girls. They will be available in select stores within Europe at the end of 2006. Additional styles made from 100%, or a significant percentage of, organic cotton will be introduced in both regions in 2007. (EDITOR'S NOTE Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : For information on Levi's(R) Europe contact: Paola Brandi, pbrandi@levi.com; Brussels: 32-2-641-6327) About Organic Cotton Organic farming organic farming, the practice of raising plants—especially fruits and vegetables, but ornamentals as well—without the use of synthetic pesticides, herbicides, or fertilizers. practices can be used to grow natural fibers including cotton as well as food. Organic cotton farming starts with seeds that have not been genetically modified genetically modified Adjective (of an organism) having DNA which has been altered for the purpose of improvement or correction of defects genetically modified genetic adj [food etc] → or treated with pesticides or fungicides This page aims to list well-known chemical compounds, to stimulate the creation of Wikipedia articles. This list is not necessarily complete or up to date – if you see an article that should be here but isn't (or one that shouldn't be here but is), please update the page . During the growth phase, weed control Weed control is the botanical component of pest control, stopping weeds from reaching a mature stage of growth when they could be harmful to domesticated plants and livestock by physical and chemical methods. is achieved through hand hoeing or physical removal and pest control pest control n → control m de plagas pest control n → lutte f contre les nuisibles pest control pest n is accomplished through the use of natural predators, trap crops and other biological and cultural practices. Farmers rely on natural processes such as seasonal freezes, rather than the application of chemical defoliants, to prompt the opening of the cotton boll and allow the cotton bud cotton bud Noun a small stick with cotton wool tips used for cleaning the ears, applying make-up, etc. cotton bud (Brit) cotton n → coton-tige ® m to be picked by hand or machine. From growth through harvesting, the process is monitored according to a set of organic growing standards adopted by governmental bodies including the U.S. Department of Agriculture and the European Union European Union (EU), name given since the ratification (Nov., 1993) of the Treaty of European Union, or Maastricht Treaty, to the European Community . (Source: Organic Exchange, "Organic Cotton: Growing Together," 2005. For more information on organic cotton, please contact Rebecca Calahan Klein, rebecca@organicexchange.org, 510-597-9949.) About Levi Strauss & Co. Invented in 1873 by Levi Strauss, Levi's(R) Jeans are the original, authentic jeans. They are the most successful, widely recognized and often imitated jeans products in the history of apparel. Levi's(R) Jeans have captured the attention, imagination and loyalty of generations of diverse individuals in more than 100 countries around the world and continues to do so today through jeanswear innovation. Levi Strauss & Co. has been a leading brand for more than 150 years. For more information about the Levi's(R) brand, its products and Levi's(R) stores, visit www.levi.com. EDITOR'S NOTE: NO PRODUCT PHOTOS ARE AVAILABLE AT THIS TIME. |
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