Lettie Teague, Food & Wine Magazine's Executive Wine Editor Added to Agenda at MKF Research 2006 Executive Wine Summit; Panels on Private Labels, Millennial Marketing Also Added.

ST. HELENA, Calif. -- Lettie Teague, Executive Wine Editor of Food & Wine magazine, has joined the roster of thought-provoking speakers at the MKF Research 2006 Executive Wine Summit, slated for May 23 and 24, 2006 at the Villagio Inn, Yountville, California. Ms. Teague will address the group during lunch on May 24. (www.mkf.com/conferences.html)

Lettie Teague is a widely admired wine writer, winning the 2003 James Beard MFK Fisher Distinguished Writing Award and a 2005 James Beard Award for her wine column "Wine Matters," which appears monthly in Food & Wine magazine.

MKF also announced two new panels. The first will focus on the growth of private label wines and their influence in the wine market. The session's moderator is Paul Roberts, MS, Corporate Wine and Beverage Director, Thomas Keller Group. Mr. Roberts' panel will include Greg Harrington, MS, former Wine Director for BR Guest restaurants; Jean Luc Le Du, owner, Le Du Wines in New York and former Wine Director for Restaurant Daniel; Jim Clendenen, Owner and Winemaker, Au Bon Climat Winery and Peter Darbyshire, Managing Director of Theirry's Wine Services, one of the UK's largest wine suppliers and importers. Private label wines are now a dominant force in the UK wine business.

The second panel is titled, "Marketing to Echo-Boomers: Four Case Studies," and will feature speakers who have successfully marketed consumer products to the Millennial generation, a demographic group of 70-million potential wine consumers. Rich Boone, Consumer Research Advisor to MKF Research and former Global Director of Consumer Research, E&J Gallo, will moderate a group of panelists including Chuck Sakany, Vice President, Copernicus Marketing (advisors on Constellation Wines' wine consumer segmentation project); Judy Ramberg, Vice President, Consumer Strategist Food & Beverage, Iconoculture, Inc; and Pete Rose, Partner, Yankelovich Partners. Mr. Rose's presentation last year on consumer behavior was one of the highlights of the first annual Executive Wine Summit.

Among others, speakers at the Summit will include Ray Chadwick, President, Diageo Chateau & Estate Wines; Barkley Stuart, Chief Operating Officer, Glazer Family of Companies; Thomas Rimerman, former Managing Partner of Frank, Rimerman + Co, LLP; Vic Motto, Chairman and CEO of Global Wine Partners; Bill Cascio, Director of Winery Relations, Glazer Family of Companies; and Smoke Wallin, Chairman and CEO, eSkye Solutions.

Registration for the MKF Research 2006 Executive Wine Summit, "A World of Change," is by invitation only and limited to principals and senior executives. To learn more about the Summit and request an invitation, please visit www.mkf.com/conferences.html. MKF Research is a joint venture of Frank, Rimerman + Co. and Global Wine Partners, LLC.