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Letters.


Kudos on the fresh, bold new design of Communication World; I hardly recognized the publication when it arrived, but found myself fascinated with studying it, almost as if it were a new toy I just had to better understand. I like the subtle uniformity to the layout and article structure.... There's an energy I sense in the new approach that I find very appealing; the look of the design reminds in a kind of abstract way of what we've become accustomed to on our TV screens, multiple streams of information, somewhat connected yet independent.... Again, my compliments, especially for not just making a few window-dressing changes, but going for the big step forward. Well done.

J. DAVID David, in the Bible
David, d. c.970 B.C., king of ancient Israel (c.1010–970 B.C.), successor of Saul. The Book of First Samuel introduces him as the youngest of eight sons who is anointed king by Samuel to replace Saul, who had been deemed a failure.
 PINCUS, PH.D.

Fayetteville, Ariz., USA

Mother always suggested, "If you have nothing good to say about something it's best to keep your mouth shut." But then, I was always a problem child, too much like the little boy who encountered the emperor and shouted out, "you're naked--you ain't got no clothes!"

I have no good words to say about the recent CW changes. I find the new "look" hideous. The design, if that's what you are calling it, is chaos.... I hate the color schemes.... I hate the type.... Hate the overuse of blocks of black with reverse type....

The whole damn publication looks like a flyer for a hotel seminar offered in a dozen cities across the country wherein I have to look for a half hour to find the cost and particulars.

Please, if you are creating a publication for design's sake then go work for a paper company.

Embrace an old philosophy, less is more.

DONNA J. GAMBOL, ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
 

Johnstown, Pa., USA

Today when I received my issue of CW, I didn't recognize it. I spent my lunch hour reading it from cover to cover. That means you caught my eye instantly and kept me absorbed. That's what all communicators strive to do each day. Great job!

DEBRA DEBRA Dystrophic Epidermolysis Bullosa Research Association of America  SCALA scala /sca·la/ (ska´lah) pl. sca´lae   [L.] a stairlike structure.

scala me´dia  cochlear duct.

scala tym´pani  the part of the cochlea below the lamina spiralis.
 

East Meadow, N.Y., USA

Like the new look of the magazine, ties in well with the design that has been introduced in other IABC IABC International Association of Business Communicators
IABC Indo-Americans for Better Community
 mailings. The articles seem quicker to read, more to the point and crisper crisp·er  
n.
One that crisps, especially a compartment in a refrigerator used for storing vegetables and keeping them fresh.
. Love the global perspectives.... Just one negative, can you increase the point size of the body text font throughout the magazine. It's a little small. Thanks for an informative magazine that helps me feel more connected.

TIM TIM Timothy
TIM Technical Interchange Meeting
TIM Transient Intermodulation Distortion
TIM Time Is Money
TIM The Invisible Man (movie)
TIM Telecom Italia Mobile (Italian cellular provider) 
 ERNST

West Chester, Pa., USA
COPYRIGHT 2003 International Association of Business Communicators
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Communication World
Date:Apr 1, 2003
Words:410
Previous Article:Events.
Next Article:What is your greatest ethical obstacle as a PR or communication practitioner? (Global Perspectives).



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