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Letter to Shareholders.


Clearly Canadian This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article.  Brands Reports 42% Revenue Growth For 2007

50% Growth Forecasted For 2008

TORONTO -- Clearly Canadian Brands (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:CCBEF CCBEF Clearly Canadian Beverage Corporation (Canada) ):

Dear Shareholder,

My name is Bobby Genovese, and I am the new CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Clearly Canadian Brands. My company, BG Capital Group, has been a major investor and controlling shareholder in CCBEF for the past 3 years. Recently, I felt it was in all of our best interests to take a more active role in the day to day operations for Clearly Canadian Brands. I believe this will help to insure that the company delivers on its incredible potential. In the last two years, we have made tremendous strides in the reorganization and redirection of Clearly Canadian Brands, and we are now positioned for great future success. We have now moved all of the company's operations to Toronto in an effort to consolidate operations, save costs, and centralize cen·tral·ize  
v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es

v.tr.
1. To draw into or toward a center; consolidate.

2.
 personnel. These actions will help to increase our margins and make a significant impact to our bottom line profitability. I am invigorated in·vig·or·ate  
tr.v. in·vig·or·at·ed, in·vig·or·at·ing, in·vig·or·ates
To impart vigor, strength, or vitality to; animate: "A few whiffs of the raw, strong scent of phlox invigorated her" 
 by this opportunity to help guide this highly recognized and respected brand name back to prominence. It is my pleasure to issue this corporate status report to all of our shareholders, and the investment community, who have shown so much interest and enthusiasm in the renaissance of Clearly Canadian Brands.

Since becoming CEO and Chairman of the company, it is with great pleasure that I can report to you that for the first time in over 10 years we have experienced top line revenue growth, as sales increased 42% in 2007 from $7.4 million to $10.6 million. In direct response to our decision to position Clearly Canadian Brands at the fore-front of the heightened consumer movement towards healthy, natural and organic products, we are now on track for continued sustainable growth. I must say that as excited and pleased as we are with the 42% revenue increase for 2007, we are even more excited about the prospects for 2008 and beyond. We are well into the major transformation of Clearly Canadian Brands, and are now a more diversified company diversified company

A company engaged in varied business operations not directly related to one another. A diversified company is less likely to suffer either a collapse or a spectacular gain in earnings compared with a firm concentrating its operations in a
, controlling numerous brands all focusing on the "Good for You Foods" market sector. We are forecasting another 50% growth rate for 2008 from our three existing product lines, Beverages, My Organic Baby and Snack Foods A list of snack foods is shown below. For more information, see snack foods. List of snack foods
Chips
(Crisps)
  • Banana chips
  • Bugles
  • Cheese curls
  • Cheese puffs
  • Combos
  • Corn chips
  • Nachos
  • Pita chips
  • Pretzel
  • Potato chips
 bringing these divisions to over $16 million in sales this year. We also anticipate closing several more strategic acquisitions that could significantly accelerate this already tremendous growth rate. Clearly Canadian Brands has now created extremely strong alliances with some of the world's major retailers such as Wal-Mart, Whole Foods, Loblaw's, Safeway, Shopper's Drug Mart and 7-Eleven. We have proven ourselves as a reliable supplier of top quality, innovative products that are delivered on time and at a fair price. We will now focus on growth by both horizontally expanding existing product lines and vertically adding stimulating new brands through strategic acquisitions. Our beverage division has been challenged by the significant cost increases in shipping and delivering our products, which has affected many beverage companies. We have spent the last nine months addressing this problem and feel confident that with the significant guidance of INOV8 Beverage Company, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 we are now well positioned to significantly increase revenues in this division in 2008 and thereafter. We are extremely pleased with the progress made by INOV8 Beverage Company as they have completed mass focus group and industry trend studies, and are currently in negotiations with major bottling groups for an overall North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 bottling agreement for our beverages. 2007 was a solid turnaround year for us, but it was not without its challenges. I strongly feel that 2008 will see us begin to emerge as a force in the fastest growing sector in the marketplace "Good for You Foods". Again I thank you for your continued support.
[TABLE OMITTED]


These recent accomplishments at Clearly Canadian have built a solid base for the company to become a leader in the emerging organic and natural sector. With our multiple, "good for you" brand offerings; we have a strong platform to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 strategic efficiencies and opportunities. We are focused on growing revenue, profitability and shareholder value.

Forward Looking Statements

Statements in this mailer (1) An e-mail program. See e-mail program.

(2) A message sent by an e-mail program.

(3) A person or organization sending e-mail.
 that are not historical facts are forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 that are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes", "estimates", "potential", "predicts", "continue" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analysis and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including but not limited to future revenue projections. These assumptions are subject to many risks, and actual results may differ materially from those currently anticipated. These risks include, by way of example and not in limitation, general economic conditions, changing beverage consumption trends of consumers, the Company's ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company's ability to maintain the current and future retail listings for its beverage products and to maintain favorable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company's products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia British Columbia, province (2001 pop. 3,907,738), 366,255 sq mi (948,600 sq km), including 6,976 sq mi (18,068 sq km) of water surface, W Canada. Geography
 and Ontario Securities Commissions The Ontario Securities Commission (OSC) is a regulatory agency which administers and enforces securities legislation in the Canadian province of Ontario. The OSC is an Ontario Crown corporation which reports to the Ontario legislature through the Minister of Finance. .
COPYRIGHT 2008 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008 Gale, Cengage Learning. All rights reserved.

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Publication:Business Wire
Date:May 6, 2008
Words:936
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