Let your fingers keep walking into world of digital directories.

ORGANIZERS expect 450 advertising executives to converge on Century City this week for a conference to discuss the future of yellow pages.

In recent years the handy advertising volume on the doorstep has migrated onto the Internet, causing headaches for publishers and businesses that depend on yellow-page referrals to get new customers.

The event, named Directory Driven Commerce 2006, takes place today through Wednesday at the Hyatt Regency Century Plaza. To discuss the print-Internet shift, the conference will feature speakers Dennis Payne, president of AT&T Directory Operations; Stuart McKelvey, president of ad agency TMP Directional Marketing: Ike Harris, president of the publishing group at BellSouth: and Sieg Fischer, president of Fresno-based Valley Yellow Pages and current chairman of the Association of Directory Publishers.

"Despite modest print growth, overall yellow pages remains very attractive," said Charles Laughlin, program director for industry newsletter Kelsey Report, which organized the conference. "We've asked our keynote speakers to make some predictions on where they see both print and electronic heading."

The meeting will feature new information from the Local Commerce Monitor, a tracking study that asks businesses how they invest in technology, how they allocate their media budgets and what their expectations are for future activities to attract customers.

To get a preview of the conference, Web visitors can hear podcast interviews with the speakers and access attendance information at http://www.kelseygroup.com/ddc2006. Sponsors include Verizon Information Services, yellowpages.com and the Search Engine Marketing Professional Organization.