Let the trade mags and mass media know what an expert you are.Many newsletter publishers give complimentary subscriptions to a short list of key media people. They may not respond today, or even tomorrow, but the time will come when someone in the trades or even the mass media needs a quote or picks up on an article you've you've Contraction of you have. you've you have you've have run -- which helps establish you or your newsletter as an authority in the field. When creating such a list, make sure you have the right persons at the right publications and ask them ahead of time if they'd they'd 1. Contraction of they had. 2. Contraction of they would. they'd have ~would like the comp comp See comparison. sub. Another tack many publishers take in keeping the media informed is to send out press releases on their leading stories. One publicity feature we were impressed im·press 1 tr.v. im·pressed, im·press·ing, im·press·es 1. To affect strongly, often favorably: with recently is the envelope below, from an ad agency: the headline of the press release is printed on the outside. Try it, they'll like it. |
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