Let The Games Begin! By Kids For Kids and Xerox Launch 'Invent-A-Toy' National Competition; Innovative kids to receive the 'Chester Award'.

STAMFORD, Conn. -- American kids who are dreaming up new games, taking apart and re-building toys, or inventing neat things for sports can now turn their basement ideas into real products through a unique competition for kids only.

The "Invent-A-Toy World Games" national competition, launched today by By Kids For Kids Co. and Xerox Corporation (NYSE: XRX), encourages kids to submit their big ideas for a chance to see those inventions come to life on store shelves across America. It is the second year of the competition.

The competition requires no entry fee and is seeking the most innovative ideas for the next generation of toys, games or sporting goods. Mattel Inc. (NYSE: MAT) is the presenting toy company sponsor. Interested kids ages 5 through 19 must submit their entries, in writing, through www.bkfk.com no later than Jan. 16, 2006.

The "Chester Award" -- named after Chester Carlson, the creator of xerography who himself was a young inventor and entrepreneur -- will be given to the kids whose inventions offer the greatest marketing potential and consumer appeal.

"Xerox's deep-rooted culture in innovation, beginning with Carlson and his discovery of xerography through the many technological breakthroughs the company has made, makes us a natural supporter of this inspired competition," said Herve Gallaire, chief technology officer and president, Xerox Innovation Group.

Xerography, which launched the copier and laser printers, remains the technological foundation of digital printing today.

"Participation in the BKFK/Xerox Invent-A-Toy competition will enhance creative thinking while building the self-esteem and agile learning skills needed by kids to face tomorrow's challenges," said Norman Goldstein, chief executive officer, By Kids For Kids Co. "Our goal is to provide equal opportunities for all kids to express themselves, manifest their dreams and potentially become great entrepreneurial leaders."

A panel of industry and academic experts in patenting, marketing, licensing and merchandising will evaluate the submissions. Winners will be announced in June 2006 at the International Licensing Show in New York City.

Winners will be given a licensing contract from BKFK, legal support to patent the invention (if patentable), professional expertise to bring the product to market, approximately $1,000 worth of Xerox technology, and a $5,000 U.S. savings bond. The winners will also direct a $1,000 savings bond to the teacher of their choice. Up to 100 second-prize winners will receive memberships to Camp Invention, a weeklong summer enrichment program. Up to 10,000 third-prize winners will receive a 2006 "Invent-A-Toy World Games" competition T-shirt.

The four 2005 winners were presented their "Chester Awards" at the New York Licensing Show in June. They were Justin Euliano, 17, from Oceanside, N.Y., who invented the "Aim-n-Fish" fishing reel; Kirsten Martin, 10, from Novato, Calif., for her "FroBow" flying disc-like device; Kevin Lim, 15, from Rochester, N.Y., for his "Customizable Water Blaster" soaker; and Taylor Hernandez, 10, from Cincinnati, Ohio, for her "Magic Sponge Blocks." Each of these kids have entered licensing agreements with BKFK, and BKFK has already filed for patents on their behalf for their inventions.

About By Kids For Kids

By Kids For Kids Co., a closely held corporation based in Stamford, Conn., is the leading company in America entirely dedicated to inspiring the innovative spirit within every kid. By Kids For Kids Co. inspires and rewards kids for innovation excellence and encourages young people to pursue problem-solving in their educations and careers. By Kids For Kids represents some of the most brilliant young minds in America. For more information about By Kids For Kids, visit www.bkfk.com

About Xerox

Xerox Corporation is a $15.7 billion technology and services enterprise that helps businesses deploy smarter document management strategies and find better ways to work, providing the document industry's broadest portfolio of offerings. Xerox operates research and technology centers in the United States, Canada and Europe that conduct work in color science, computing, digital imaging, work practices, electromechanical systems, novel materials and other disciplines connected to Xerox's expertise in printing and document management. The company consistently builds its inventions into business by embedding them in superior Xerox products and solutions, using them as the foundation of new businesses, or licensing or selling them to other entities. For more information, visit www.xerox.com.

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