Let's Talk Cellular & Wireless Inc. Initial Public Offering.

MIAMI--(BUSINESS WIRE)--Nov. 25, 1997--Let's Talk Cellular & Wireless Inc. announced Tuesday that it has commenced the public offering of 2,337,245 shares of Common Stock at a price of $12.00 per share. Of the total offering, 2,000,000 shares are being sold by the company and 337,245 shares are being sold by certain shareholders. The company's Common Stock is quoted on the Nasdaq National Market System under the trading symbol "LTCW." Merrill Lynch & Co. and Salomon Brothers Inc are the co-managing underwriters of the offering, which is expected to close Dec. 1, 1997.

Net proceeds of the offering to the company will be used to repay outstanding indebtedness, to finance the company's expansion, including the opening of new stores, the acquisition of Cellular USA Inc. with six retail stores in Las Vegas and Cellular Unlimited Corp. with 15 retail stores in upstate New York, and other possible acquisitions, and for other general corporate purposes.

Let's Talk Cellular & Wireless is the largest independent specialty retailer of cellular and wireless products, services and accessories in the United States, with 112 stores located in 12 states, the District of Columbia and Puerto Rico as of Nov. 24, 1997.

A prospectus relating to the offering may be obtained from Merrill Lynch & Co., Tritech Services, Prospectus Department, 4 Corporate Place, 287 Corporate Park, Piscataway, NJ 08854, 908/878-6528 and Salomon Brothers Inc, Prospectus Department, Brooklyn Army Terminal, Brooklyn, NY 11220, 718/567-2045.

CONTACT: Let's Talk Cellular & Wireless Inc., Miami

Nicolas Molina, Chief Executive Officer

305/358-8255

or

Brett Beveridge, Chairman of the Board and President

305/358-8255