Let's get it on [line].If saving money by doing business online appeals to you, then read on. If it doesn't, this book will change your mind. "This book is about doing things fast," writes Robert T. Gorman in Streetwise street·wise adj. Having the shrewd awareness, experience, and resourcefulness needed for survival in a difficult, often dangerous urban environment. : Get Your Business Online: How to Conceptualize con·cep·tu·al·ize v. con·cep·tu·al·ized, con·cep·tu·al·iz·ing, con·cep·tu·al·iz·es v.tr. To form a concept or concepts of, and especially to interpret in a conceptual way: , Design, and Build an Effective Business Web Site in Less Than 30 Days (Adams Media Corp., $19.95). "It's about doing things yourself to take advantage of an opportunity that you will never have again." Some frequently asked questions include: How do I choose a merchant account provider (MAP) and set up a credit card payment plan? What should I know about banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. ? Should I purchase an off-the-shelf design package or opt for a template (1) A pre-designed document or data file formatted for common purposes such as a fax, invoice or business letter. If the document contains an automated process, such as a word processing macro or spreadsheet formula, then the programming is already written and embedded in the from your web-hosting service? What colors work best on a home page? How can I make it easy for customers to return merchandise? In Streetwise, Gorman answers those questions and gets down to the nitty-gritty details of teaching you how to link with large search engines like Yahoo!, Excite, and Lycos for maximum exposure. The Web listings at the end of each chapter are especially helpful, with resources ranging from marketing experts to affiliate programs. With lots of subheadings, tight writing, and a simple "For Dummies" style chocked with bite-size morsels of information, this easy-to-understand, oversize o·ver·size n. 1. A size that is larger than usual. 2. An oversize article or object. adj. o·ver·size also o·ver·sized Larger in size than usual or necessary. Adj. 1. paperback reference makes even Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the novices eager to grasp and implement Gorman's do-it-yourself advice. |
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