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Lessiter Publications, Brookfield, Wis., acquires the assets of Farm Equipment magazine, the Farm Catalog and the Ag Industry Watch newsletter from Cygnus Business Media, Fort Atkinson, Wis.

Lessiter Publications, Brookfield, Wis., acquires the assets of Farm Equipment magazine, the Farm Catalog and the Ag Industry Watch newsletter from Cygnus Business Media, Fort Atkinson, Wis. "Farm Equipment will be a focal point of our growing ag portfolio," says Lessiter Publications President Frank Lessiter. "We plan to use all of our vital resources to grow and further develop the magazine for dealers, the annual Catalog for high income farmers, the monthly newsletter for ag machinery suppliers and the market as a whole." His son, Mike Lessiter, will oversee the newly acquired titles. Longtime Farm Equipment vice president Jim Rank will help with the transition in advertising sales for Lessiter Publications while remaining in his current position at Cygnus Publishing.
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Title Annotation:Media News; Lessiter Publications
Comment:Lessiter Publications, Brookfield, Wis., acquires the assets of Farm Equipment magazine, the Farm Catalog and the Ag Industry Watch newsletter from Cygnus Business Media, Fort Atkinson, Wis.(Media News)(Lessiter Publications)
Publication:Agri Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Sep 1, 2004
Words:120
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