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Leonard A.C. Eiserer, pioneer newsletter journalist and publisher, dies at 90.


Leonard A.C. Eiserer, founder of Business Publishers Inc. in 1963 and a founding director of what has become the Specialized Information Publishers Association, passed away May 21, 2007, at Holy Cross Hospital Holy Cross Hospital may refer to:

In the United Kingdom:
  • Holy Cross Hospital — Haslemere, Surrey, England
In the United States:
  • Holy Cross Hospital — Nogales, Arizona
  • Holy Cross Hospital — Fort Lauderdale, Florida
 in Silver Spring, Maryland Not to be confused with Silver Springs.
Silver Spring is an urbanized, unincorporated area in Montgomery County, Maryland, USA. After Baltimore and Columbia, Silver Spring is the third most populous Census Designated Place in Maryland.
. He would have been 91 years old next month. He was inducted into the newsletter foundation's Hall of Fame in 1995 and was named the association's Publisher of the Year in 1996.

Eiserer was a 1939 graduate of Northwestern University's Medill School of Journalism Northwestern University's Medill School of Journalism (often just called Medill) is one of the premier journalism, integrated marketing, and media schools in the United States.  and always considered himself "first and foremost a journalist." In 1995, he gave the newsletter foundation $25,000 to have Medill conduct a study on the status and future of the newsletter industry.

He was a reporter for Aviation Weekly in Washington before and after serving in the Navy in World War II. After the war, he took on increasing responsibilities for the company's 28 publications, including general manager, until the company was sold in 1962.

That same year, a neighbor of his in Silver Spring, Rachel Carson Noun 1. Rachel Carson - United States biologist remembered for her opposition to the use of pesticides that were hazardous to wildlife (1907-1964)
Carson, Rachel Louise Carson
, published Silent Spring, a book that would launch an environmental movement. Len read his neighbor's book and, at 46 years old and about half that many years in specialized publishing, Len asked himself, "Is there a publication covering this?"

With the answer of "No," he launched the first newsletter to cover the environment, Air/Water Pollution Report. In 1964, it became Clean Water Report. During the 1970s he began diversifying into other fields, eventually building BPI (Bits Per Inch) The measurement of the number of bits stored in one linear inch of a track (storage channel) on a disk or tape. Bit density on magnetic disks has reached 800,000 bpi (800 Kbpi). See tpi, areal density and magnetic disk.

BPI - bits per inch
 up to dozens of newsletter titles. He sold BPI to Jade Media Partners LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 in 2005.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:The Newsletter on Newsletters
Article Type:Obituary
Date:May 30, 2007
Words:261
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