Leo Burnett Worldwide's Carla Michelotti to Lead American Advertising Federation; AAF Elects New Officers and Board Members.Business Editors WASHINGTON--(BUSINESS WIRE)--June 3, 2003 The American Advertising Federation The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. (AAF AAF abbr. Army Air Forces ) will name two ad industry executives to head the 50,000-member organization, effective July 1, 2003. Carla Michelotti, executive vice president /general counsel, Leo Burnett Worldwide Leo Burnett Worldwide was created in 1935 by Leo Burnett. He was born in St. Johns, Michigan, studied journalism at the University of Michigan. He worked as reporter and copyrighter in various companies until 1930. Company was opened in the period of Great Depression. , Inc. will serve as AAF chairman and Jack Griffin, president and publisher of PARADE magazine, will serve as AAF vice chair. Michelotti succeeds Mark Dacey Mark Dacey (born June 22, 1966 in Saskatoon, Saskatchewan) is a Canadian curler from the Mayflower Curling Club in Halifax, Nova Scotia, but originally from Saskatchewan. Dacey is a former Canadian men's curling champion skip, winning the 2004 Nokia Brier. , senior client partner, media & entertainment sector of Korn/Ferry International. Board members will be voted in by the membership at the AAF National Conference 2003 on June 7. Recently named 2003 Advertising Woman of the Year by the Women's Advertising Club of Chicago, Carla Michelotti is recognized as one of the industry's authorities on advertising legal issues including freedom of commercial speech, industry self-regulation and e-commerce. Having worked in the marketing arena her entire career, Michelotti entered the field after graduation from DePaul Law School with the legal department of Jewel Companies, Inc. She joined Leo Burnett For the company, see . Leo Burnett (October 21, 1891 - June 7, 1971) was an advertising executive famous for creating such icons as the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony the in 1979, and has held a number of positions within Burnett's legal department. Today Michelotti is executive vice president/ general counsel of Leo Burnett Worldwide Inc., and a member of the Leo Burnett USA Operating Board. She has global responsibility for Burnett's legal issues, including government affairs issues around the world. Leo Burnett Worldwide, Inc., operates a global network of over 200 operating units, including 97 full-service advertising agencies in 84 countries. Michelotti has long served as chairman of the AAF government affairs committee. She has frequently spoken on a full range of advertising law and commercial speech issues including self-regulation, freedom of commercial speech and privacy/ e-commerce at the invitation of industry and government leaders. Since 2000 she has been appointed by the industry as the chairman of the National Advertising Review Council. Michelotti has recently been named vice chair of the U.S. Council for International Business' Committee on Marketing and Advertising, and is also global VP of self-regulation of the International Advertising Association. Jack Griffin has been President of PARADE Magazine since 2000. PARADE, with a circulation of 35.7 million, is the largest circulation magazine in the U.S. Griffin oversees advertising sales, newspaper relations, marketing, research, interactive media and strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. . Prior to joining PARADE, he worked for Meredith Corporation Meredith Corporation NYSE: MDP is based in Des Moines, Iowa. The company has two divisions, publishing and broadcasting. Edwin Thomas Meredith founded the company in 1902 when he began publishing Successful Farming magazine. in several capacities, and The New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times Co. Magazine Group. Griffin became an AAF Advertising Hall of Achievement member in 2001, where he was honored with the Jack Avrett Volunteer Spirit Award for his numerous volunteer efforts. He has recently served as AAF treasurer. Additional board executives include Judy Hu, general manager-corporate advertising & marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , GE as secretary; Nick Ferrari Nick Ferrari is a radio presenter who currently hosts the weekday breakfast show from 0700-1000 UTC (and BST in summer) on the London-based talk and phone-in radio station LBC 97.3. He has two sons in private education, and lives in Blackheath, London. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Erdos & Morgan as assistant secretary; Al Schultz, chairman & CEO, Valassis as treasurer; Jyll Holzman, senior vice president-advertising, The New York Times as assistant treasurer; Andrea Alstrup, corporate VP-advertising, Johnson & Johnson as Mosaic chair and Tom Bernardin, COO, Lowe New York as chair, corporate members. New Board members for 2003 include Donna Campanella, director, team leader media, Pfizer, Inc.; Doug Knopper, vice president and general manager, DoubleClick, Inc.; Mike Shaw
Mike Shaw , president-sales and marketing, ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. ; Tony Dieste, president, Dieste, Harmel & Partners; Rick Carpenter, president, DDB DDB - device independent bitmap Group/Los Angeles; Joe Abruzzese, president-advertising sales US Network, Discovery Network; Peggy Conlon, president, The Advertising Council; Evelyn O'Gilvie, director-multicultural marketing, Verizon. AAF's academic division, which guides programs for 210 college chapters, consisting of 6,400 students and 350 professors, elected its chair, Tom Bowers, senior associate dean and professor at the University of North Carolina-Chapel Hill and vice chair, Ron Schie, Associate Professor at Drury University Drury University is a private liberal arts college in Springfield, Missouri. The university enrolls about 1,700 undergraduates, 3,000 adult part-time undergraduates and 400 graduate students in five master's programs. In total, it's enrollment numbers at about 5,015 students. in Springfield, Mo. AAF's 200 local ad clubs and federations are represented by the council of governors on the national board of directors. There are 15 AAF districts. Chair of the council of governors for the 2003-2004 session is Rik Shiiki, president, Shiiki & Sichler, Inc., Portland, Ore. In addition, AAF elected Kevin Dobbs, president, Dobbs Printing, Odessa, Tex. as vice chair. The immediate past chair is Dave MacDonna, account executive, G.M. Anderson & Associates, Springfield, Ill.. Members of the council also sit on the AAF board of directors. The 2003-2004 AAF council of governors includes the following AAF members: -- District 1 Lisa Unsworth, The Ad Club, Boston, Mass. -- District 2 Helen Lavelle, Lavelle Murray Advertising, Scranton, Pa. -- District 3 Karen Reese, Henderson Advertising, Greenville, S.C. -- District 4 Chris Scali, S2 Advertising, Daytona Beach, Fla. -- District 5 Larry Profancik, Price Weber Marketing Communications, Louisville, Ky. -- District 6 Chris Frye, Comcast Advertising Sales, Flint, Mich. -- District 7 Susan Tucker, Tucker Marketing & Ad Specialties, Tuscaloosa, Ala. -- District 8 Connie Shaver, Ordway Center for the Performing Arts, Saint Paul, Minn. -- District 9 Stacy McCullough, Sprenger McCullough & Company, Kansas City, Mo. -- District 10 Marc Eisenberg, Whitney Russell Print, Amarillo, Texas -- District 11 Chris Hale, The Bulletin, Bend, Ore. -- District 12 David Slavin, Qwest Dex DEX - A cross between Modula-2 and C by W. van Oortmerssen. Amiga version 1.2. , Tucson, Ariz. -- District 13 Jim Myers, Honolulu Publishing Company/Inflight Magazine, Honolulu, Hawaii -- District 14 Julie Childs, Anderson Solone, Inc., Rancho Cordova Cordova, Spain: see Córdoba. , Calif. -- District 15 Jon Borgeson, Cox Cable Rep Advertising, Sand Diego, Calif. -- Ad 2 Jocelyn Lee, Starr Seigle Advertising, Honolulu, Hawaii Local advertising club leaders were chosen to represent AAF's five divisions of ad clubs on the board: -- Division 1 Audrey Gilbreath, Houston Advertising Federation, Houston, Texas -- Division 2 Linda Stanley, Advertising Association of Baltimore, Baltimore, Md. -- Division 3 Norm Vallone, The Dayton Advertising Club, Dayton, Ohio -- Division 4 Mike Moore, Joplin Area Advertising Federation, Joplin, Mo. -- Division 5 Jocelyn Lee, Ad 2 Honolulu, Honolulu, Hawaii As the "Unifying Voice for Advertising," the American Advertising Federation (AAF), headquartered in Washington, D.C., with a Western Region office in Newport Beach, Calif., is the trade association that represents 50,000 professionals in the advertising industry. AAF's 130 corporate members are advertisers, agencies and media companies that comprise the nation's leading brands and corporations. AAF has a national network of 210 ad clubs and connects the industry with an academic base through its 210 college chapters. For more information, visit the AAF's award-winning Web site at www.aaf.org. |
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