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Lenovo ThinkPad is Consistently Strongest Notebook PC Brand, According to TBR.


Rock-Solid Design of ThinkPad Results in Eight Consecutive Quarters of Hardware Reliability Domination

RESEARCH TRIANGLE PARK Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. , N.C. -- Lenovo today announced it has garnered top rankings in notebook brand awareness and customer satisfaction in the fourth quarter of last year, according to according to
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 Technology Business Research (TBR TBR Tennessee Board of Regents
TBR Technology Business Research
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). In the latest report from TBR, "Corporate IT Buying Behavior & Customer Satisfaction Study: Notebooks," Lenovo's rankings increased in 4Q06, overshadowing some of its largest competitors in the areas of reliability and product design.

In 4Q06, Lenovo ThinkPad notebooks received higher awareness than the company's closest competition as the brand most often identified as standing apart from the crowd. The report noted that the perception of the ThinkPad value proposition has increased steadily for the past year helping to move Lenovo to a leadership position.

For the eighth consecutive quarter, Lenovo dominated the area of hardware reliability, confirming the long-standing ThinkPad reputation for durability and exceptional product design. Noting improvement in specific categories from the previous quarter, TBR recognized Lenovo for making substantial progress within the areas of notebook value, ease of doing business, repair time, and overall satisfaction.

"Lenovo has clearly been the most consistent at meeting the very high requirements of its customers," said Jon Lindy lin·dy or Lin·dy  
n. pl. lin·dies
A lively swing dance for couples. Also called lindy hop.



[From Lindynickname of Charles Augustus Lindbergh.
, president at TBR. "We think Lenovo should continue to push innovations to the forefront in order to further enhance its reputation in the industry."

TBR observed that Lenovo was the only PC company in the report to maintain its competitive strength position for hardware reliability for an extended period of time. The progress of Lenovo in the past five reporting periods has been an overall advance in position.

The TBR report singled out Lenovo's longstanding reputation for design quality and high reliability. Lenovo retained its product design competitive strength, extending its leadership status to the past three reporting periods. Examples of Lenovo's innovative product designs include the ThinkPad's Roll Cage
For the computer game, see Rollcage (game).
Roll bar redirects here. For the suspension component called a roll bar, see sway bar.


A roll cage
 and Active Protection System shock absorbing technologies that protect the structure and internal component of the notebook.

Lenovo's Roll Cage, a magnesium alloy frame that absorbs shock by surrounding the critical interior parts, is an inner armor chassis that reduces the amount of stress on internal components when the notebook is dropped. The internal components, including the hard disk drive, are mounted in a one-piece magnesium cage that forms a more protective shell than traditional casings without affecting usability. Combined with Lenovo's Active Protection System, a ThinkVantage Technology, the ThinkPad roll cage provides a strong solution to defend against costly damage.

Using an integrated, user-configurable motion sensor, the airbag-like Active Protection System safeguards valuable data by continuously monitoring the ThinkPad and temporarily stopping the hard drive to help prevent some hard drive crashes when a fall or similar event is detected - providing up to four times greater impact protection than systems without this feature. In addition, the ThinkPad HDD (Hard Disk Drive) See hard disk and HDD caddy.

HDD - hard disk drive
 Shock Absorber shock absorber, device for reducing the effect of a sudden shock by the dissipation of the shock's energy. On an automobile, springs and shock absorbers are mounted between the wheels and the frame.  provides impact protection from crashes that could occur when setting the notebook on a hard surface while in use, providing 30 percent more protection than the system case alone.

"Our performance ranking in TBR's quarterly report is strong evidence of our focus on delivering the best product and service to our customers," said Christopher Askew a·skew  
adv. & adj.
To one side; awry: rugs lying askew.



[Probably a-2 + skew.
, senior vice president, Customer Service, Lenovo. "Our team works tirelessly to bring customers the best designed, most carefully thought-out, and best engineered personal computers in the world."

TBR's Corporate IT Buying Behavior and Customer Satisfaction Study is a quarterly report based on data collected from the previous six months. The recently published report includes data from July through December 2006. The audience is comprised of large U.S. and Canadian enterprises that plan to purchase at least 100 notebook systems in the next year. Lenovo, Dell, HP, Toshiba and Gateway are included in the study.

About Lenovo

Lenovo (HKSE HKSE Hong Kong Stock Exchange : 992) (ADR ADR - Astra Digital Radio : LNVGY) is dedicated to building the world's best engineered personal computers. Lenovo's business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group's acquisition of the former IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  Personal Computing Division, the company develops, manufactures and markets reliable high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina For other uses of this name, see Raleigh.
Raleigh (IPA: /ˈrɑli/, ral-ee) is the capital of the State of North Carolina and the county seat of Wake County.
. For more information, see www.lenovo.com/us/en.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Company overview
Date:Feb 21, 2007
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