Lenovo Starts a New Engine in Formula One.AT&T Williams Names Lenovo as Major Sponsor GROVE, OXFORDSHIRE Grove is a village and civil parish in the English county of Oxfordshire (though formerly in Berkshire), which is best-known as the home of the Williams F1 Formula One constructor. , United Kingdom -- Lenovo, a leading computer company that creates the best-engineered PCs in the world, today announced a top sponsorship agreement with the AT&T Williams team competing in the Formula One World Championship. Lenovo's announcement took place at the launch of the team's 2007 race car at AT&T Williams headquarters near Oxford, UK. Lenovo PC technology will be used throughout the AT&T Williams team, on functions ranging from ignition checks to race operations and inventory and the Lenovo logo will be displayed in the dominant branding position on the 2007 cars of drivers Nico Rosberg Nico Rosberg (born June 27, 1985 in Wiesbaden, Germany) is a racing driver for the Williams team. He races under the German flag in Formula One, although he has competed for Finland earlier in his career. He holds dual nationality from both countries. and Alex Wurz. "Lenovo is an international technology company obsessed ob·sess v. ob·sessed, ob·sess·ing, ob·sess·es v.tr. To preoccupy the mind of excessively. v.intr. with innovation, and they will undoubtedly help us achieve success in every area of our business," said Frank Williams Sir Francis Owen Garbatt Williams CBE (b. April 16, 1942) is founder and manager of the WilliamsF1 Formula One racing team. Born in Jarrow, Tyne and Wear, England, to an RAF officer and a special education teacher and later headmistress, Williams was largely brought up by , Team Principal of AT&T Williams. "In Formula One, teams are highly reliant on PC technology. With Lenovo's record of innovation, reliability and performance in ThinkPad notebooks and Lenovo desktops, we are confident that our team is lined up with the very best," said Alex Burns  This article or section is an autobiography, or has been extensively edited by the subject, and may not conform to Wikipedia's NPOV policy.Please see the relevant discussion on the . , Williams Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. . Formula One is a data-intensive, computing-intensive endeavour, highly focused and invested in innovation and development, and highly dependent on information technology. Effective deployment of information technology is a key part of the Williams F1 strategic allocation process, and these decisions help determine the team's success at the track. AT&T Williams needs high-performance, reliable, robust PC support from Lenovo. "Lenovo creates the best-engineered PCs in the world, and we look forward to collaborating with the AT&T Williams engineering team in the highly competitive environment of Formula One," said Deepak Advani, senior vice president and chief marketing officer of Lenovo. "Formula One provides an exciting platform to build Lenovo awareness in key markets worldwide, and to showcase our products and their reliability. This is a sport where cutting-edge technology is essential. We are honored to join AT&T Williams and are motivated to work with the team, its partners and the sport in building the Lenovo business and Formula One." The AT&T Williams team will use Lenovo PC technology in every functional area of its business, and a Lenovo notebook PC will form an integral part of starting the F1 car before each race, practice and test session. Lenovo PCs will support engineers in car research, test, development and manufacturing. They will support the drivers in their analysis and will support the management team in marketing, logistics, travel and race planning as well as networking, inventory, relationships with clients, sponsors and suppliers, human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. , finance and strategy. About Lenovo Lenovo (HKSE HKSE Hong Kong Stock Exchange : 992) (ADR ADR - Astra Digital Radio : LNVGY) is dedicated to building the world's best-engineered personal computers. Lenovo's business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group's acquisition of the former IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) Personal Computing Division, the company develops, manufactures and markets reliable high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina For other uses of this name, see Raleigh. Raleigh (IPA: /ˈrɑli/, ral-ee) is the capital of the State of North Carolina and the county seat of Wake County. . For more information, see www.lenovo.com. About AT&T Williams AT&T Williams is one of the world's leading Formula One teams, with 16 FIA FIA feline infectious anemia. Formula One World Championship titles and 113 Grand Prix victories to its credit. Today, Williams F1 employs around 520 personnel at a 40 hectare technology campus based in the heart of the UK's Motorsport Valley in rural Oxfordshire. The company is unique as an entrant in the FIA Formula One World Championship as it is the only organisation that exists solely to race. The company's core competencies are the design and manufacture of Formula One race cars, and the deployment of this expertise in running the team's entries into the Grands Prix each season. The company was formed in 1978 and is privately owned by Sir Frank Williams and his long-term business partner, Patrick Head. For more information and photographic images of the car, visit: www.attwilliams.com Broadcast editors -- Videotaped segments of the car launch are available at www.thenewsmarket.com/williamsf1, and to Reuters subscribers by contacting tvsports@reuters.com. Videotape includes rights-free track footage, interviews with drivers, and interviews with Frank Williams and Deepak Advani. |
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