Lender trading cards.

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Institution: Peoples State Bank, Wausau, Wisc.

Assets: $505 million

The bank's real estate team wanted to promote the bank's lending services to Realtors so that Realtors would keep the bank's people in mind when meeting with their clients. After throwing out the idea of doing another sell sheet, the bank decided to create "lender trading cards." Each card give information about each of the bank's lenders and supplies both Realtors and customers with quick contact information.

By breaking away from the standard sell sheet and business card, the bank was able to give Realtors and customers a marketing piece that would not get lost in business card holders or get tossed in the trash can.