Lender Lead Solutions Launches Reverse Mortgage Wholesale Lending Division.

Company Offerings Expanded to Include Complete Lead-to-closed Loan Services

MELVILLE, N.Y. -- Lender Lead Solutions announced today the formation of LLS Financial, a wholesale reverse mortgage division. According to company estimates, Lender Lead Solutions generates leads for more than 15 percent of the closed reverse mortgages in the U.S. through its Senior Lending Network national media campaign featuring legendary actor Robert Wagner. With the addition of the wholesale division, the company can now provide complete lead-to-closed loan reverse mortgage services to both broker and correspondent originators.

"From the very beginning, our vision for the business was to develop deep partnerships with originators, providing them with everything they need to grow their revenues, including wholesale services, technology and marketing," said David Peskin, chief executive officer of Lender Lead Solutions. "The key to building a successful wholesale business is ensuring that our originators, our partners, have a consistent flow of business, and the best way to control that is to provide them with a continuous pipeline of high quality leads and the support needed to close more loans."

Stuart Kiehne, president of Redwood Mortgage Services said, "We have experienced substantial growth in our reverse mortgage practice because of our partnership with Lender Lead Solutions. The addition of the wholesale operations will enable us to complete more transactions, with greater efficiency and ultimately more profit because of the thoroughness of the expanded relationship with Lender lead Solutions."

"Television marketing represents an extremely difficult medium to perfect, and it is not a vehicle that can typically be used by the local mortgage originator. We have been able to leverage this medium on a national basis and are pleased with our success in becoming the largest reverse mortgage lead aggregator in the country," said Peskin. "The wholesale division is a natural extension of the reverse mortgage marketing programs we have created."

"With the rapid market growth and interest in reverse mortgages, the timing is right for us to launch our wholesale operations," said Peskin. "Originators will benefit from an increased flow of leads to help them grow their business and professionally run wholesale operations that focus on faster turn times for completing loan processing."

The company has hired industry veteran Chris Mullins to run its wholesale division. Mullins most recently served as chief operating officer and chief information officer at Orange County, Calif.-based Master Financial, where he oversaw strategic technology initiatives and restructuring product lines. Mullins was also responsible for reducing operational costs through standardization efforts.

The company's expanded operations have led to the formation of "Strategic Growth Units" to help origination partners grow their businesses. Strategic Growth Units act as consultants that oversee the business from beginning to end and are comprised of an account manager who is responsible for the leads, technology and training and a relationship manager who is responsible for the underwriting and closing of loans. Together, the team is looking out for the broker's interests and devising strategies for partners to grow their reverse mortgage business.

About Lender Lead Solutions

Lender Lead Solutions is a division of Vertical Lend and the premier reverse mortgage services company in the United States, offering originators complete lead-to-closed loan services through comprehensive marketing, lending, education and technology solutions. LLS is dedicated to building the reverse mortgage industry by fostering deep partnerships with originators and by providing outstanding consumer education. Through LLS' national consumer education campaign, Senior Lending Network, LLS educates millions of Americans about the important benefits of reverse mortgages and then refers interested consumers to qualified and experienced originators, who have access to LLS' wholesale reverse mortgage products, technology and education services. For more information call 1-888-775-3631 or visit the company's website at www.lenderleadsolutions.com.