Len Eiserer, first and foremost, a journalist.Leonard Eiserer started his career as a reporter for American Aviation Publications Inc.'s Aviation Daily in 1939, which today means he's been a newsletter journalist for an astonishing a·ston·ish tr.v. as·ton·ished, as·ton·ish·ing, as·ton·ish·es To fill with sudden wonder or amazement. See Synonyms at surprise. 66 years. He worked his way up through the ranks at AAP AAP - Association of American Publishers , serving successively as managing editor, editorial director, executive vice president, and general manager of AAP's 28 publications. After AAP was sold in 1962, Eiserer founded Business Publications Inc. in 1963 and built it up, almost single-handedly, to the publishing powerhouse it is today. Eiserer is one of the last "originals" in the newsletter business. He was one of the founders of the newsletter association, served on its board of directors, and was named NEPA's Publisher of the Year in 1996. The year before he had donated $50,000 to the Foundation to underwrite the research and production of A Survey of Newsletter Executives on the Status & Future of the Industry, undertaken by his alma mater ma·ter n. Chiefly British Mother. [Latin m  ter; see m , Northwestern University's Medill School of Journalism Northwestern University's Medill School of Journalism (often just called Medill) is one of the premier journalism, integrated marketing, and media schools in the United States. But, for all his success as a publisher, board member of any number of associations, NEPA benefactor ben·e·fac·tor n. One that gives aid, especially financial aid. [Middle English, from Late Latin, from Latin benefacere, to do a service; see benefaction. , and inductee into the Newsletter Foundation Hall of Fame, Len Eiserer always considered himself first and foremost a journalist. His generous donation was one of his many attempts to "enhance the image of our profession," he said. "I look at our industry as the Rodney Dangerfield Rodney Dangerfield (November 22, 1921 – October 5, 2004), born Jacob Cohen, was an American comedian and actor, best known for the catchphrase "I don't get no respect" and his monologues on that theme. of publishing," he said in 1998. "It gets very little respect, and it deserves much more respect. It's not appreciated for the service we offer business. One of the goals [of NEPA] of the next 20 years should be to change the mission statement and to add to it to enhance the prestige of the newsletter profession and individual newsletter companies." To underscore The underscore character (_) is often used to make file, field and variable names more readable when blank spaces are not allowed. For example, NOVEL_1A.DOC, FIRST_NAME and Start_Routine. (character) underscore - _, ASCII 95. his "Rodney Dangerfield" comment, Eiserer recounted this anecdote: "I was recently at a Washington reception of Medill alumni, celebrating its 75th anniversary. "I was one of four out of 250 that were recognized for service to journalism. After the program, a veteran newspaper man approached me and said he couldn't understand how I could spend 50 years of my life working for house organs." |
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