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Legislation may restore "prior business relationship" exemption lost in 2003 FCC ruling.


Remember a year ago, when the FCC (1) (Federal Communications Commission, Washington, DC, www.fcc.gov) The U.S. government agency that regulates interstate and international communications including wire, cable, radio, TV and satellite. The FCC was created under the U.S.  eliminated the "prior business relationship" exemption, instead requiring senders of commercial faxes to obtain written permission from the recipients ahead of time (NL/NL 7/31/03, 8/16/03 & 8/31/03)? The FCC received so many opposing comments that it postponed implementation of the new ruling from August 25, 2003, to January 1, 2005.

Now a bill winding its way through Congress would restore the "established business relationship" exemption to the federal prohibition prohibition, legal prevention of the manufacture, transportation, and sale of alcoholic beverages, the extreme of the regulatory liquor laws. The modern movement for prohibition had its main growth in the United States and developed largely as a result of the  of sending unsolicited un·so·lic·it·ed  
adj.
Not looked for or requested; unsought: an unsolicited manuscript; unsolicited opinions.


unsolicited
Adjective
 commercial advertising faxes. The House version of the Junk Fax Junk faxes are a form of telemarketing where unsolicited advertisements are sent via fax transmission. Junk faxes are the faxed equivalent of spam or junk mail. Proponents of this advertising medium often use the terms broadcast fax or fax advertising  Prevention Act of 2004 passed unopposed. A similar Senate bill won unanimous approval in the Senate Commerce, Science and Transportation Committee on July 22. It's expected to go before the full Senate in September, where it faces little or no opposition.

The act defines an established business relationship as existing between a company and a customer who has been involved in a business transaction in the past 18 months, or if a potential customer has made a formal inquiry about a company's products within past three months.

For publishers, that "past 18 months" includes fulfillment ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
 ("delivery of goods"); that is, even if a publisher has not heard from a subscriber in more than 18 months, the "established business relationship" still holds if the subscriber has received issues within those 18 months.
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Publication:The Newsletter on Newsletters
Date:Aug 19, 2004
Words:226
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