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Browse Lee, John W.

1-4 out of 4 article(s)
Title Type Date Words
Marketing strategies to enhance a franchise system's expansion: for franchise systems considering geographic expansion, there are marketing initiatives that should be integrated into the expansion strategy before opening new locations. Nov 1, 2006 960
Are you spending enough to achieve marketing success? Success does not happen without commitment and a satisfactory budget for marketing and advertising. Nov 1, 2004 763
Essential steps to more effective and accountable field marketing. Apr 1, 2004 978
Is local-store marketing in your organization's arsenal? (Marketing magic: franchise systems that excel). Nov 1, 2002 615

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