Leasing: what's out and what's in.Out: Accepting cash In: Accepting credit cards for rent and deposits Out: Complimentary fax service for residents In: Providing a document shredder for residents to use to help prevent identity theft Out: Polo shirts or denim shirts with logos and khaki khaki (kăk`ē, kä`kē) [Hindi,=dust-colored], closely twilled cloth of linen or cotton, dyed a dust color. It was first used (1848) for uniforms for the English regiment of Sir Harry Burnett Lumsden in India and later became the pants In: Upscale, fashionable career apparel Out: White appliances In: Stainless steel stainless steel: see steel. stainless steel Any of a family of alloy steels usually containing 10–30% chromium. The presence of chromium, together with low carbon content, gives remarkable resistance to corrosion and heat. appliances Out: Linoleum floors In: Stained concrete floors Out: One-size-fits-all pricing In: Yield management and menu-based pricing Out: Mandatory lease lengths In: Flexible lease terms Out: Leases expiring at the end of the month In: Flexibility in choice of lease expiration date Expiration Date The day on which an options or futures contract is no longer valid and, therefore, ceases to exist. Notes: The expiration date for all listed stock options in the U.S. Out: Offering rent concessions In: Learning to sell value Out: Not advertising on the Internet for tax credit properties In: Web site marketing for tax credit properties Out: Over-stretched staffs and over-worked leasing professionals In: Multifamily call centers to help ease the workload Out: Hiring "warm bodies" to fill leasing positions In: Hiring tech-savvy leasing professionals Out: Tennis courts as an amenity In: One-of-a-kind super-perk amenities, such as recording studios and boxing rings, and useful and fun amenities, such as ZipCars, cold storage, covered basketball courts, dog grooming areas and lawn chess Out: Cheesy cheesy (che´ze) caseous. , gimmicky gim·mick n. 1. a. A device employed to cheat, deceive, or trick, especially a mechanism for the secret and dishonest control of gambling apparatus. b. An innovative or unusual mechanical contrivance; a gadget. marketing campaigns In: Effective marketing campaigns that sell value and lifestyle Out: Improperly hung banners, tattered tat·tered adj. 1. Torn into shreds; ragged. 2. Having ragged clothes; dressed in tatters. 3. a. Shabby or dilapidated. b. Disordered or disrupted. flags, bad signage and poor lighting In: Great curb appeal Out: "Stabilized asset" brochures with stock photography In: Brochures for each community, including actual pictures of the property and models Out: Overused verbiage verbiage - When the context involves a software or hardware system, this refers to documentation. This term borrows the connotations of mainstream "verbiage" to suggest that the documentation is of marginal utility and that the motives behind its production have little to do with such as "sparkling pool" and "state-of-the-art" fitness center In: Specific words that describe the community such as "hardwood floors," "granite countertops" and "maple cabinets" Out: Cookies and lemonade In: Bottled water and healthy snacks Out: Keeping refreshments in the clubroom club·room n. A room used for meetings or activities of a club. Noun 1. clubroom - a room used for the activities of a club kitchen In: Built-in refreshment centers Out: Big-screen TVs showing a video of the community In: Plasma screens showing your community's Web site Out: Not getting back to prospects' e-mails quickly with Word documents In: Responding to prospects' e-mails in minutes, with high-quality, HTML e-mails Out: Small print on Web sites and in brochures In: Sans serif Short horizontal lines added to the tops and bottoms of traditional typefaces, such as Times Roman. Contrast with sans-serif.  fonts, greater than 13-point type
Out: Denying all renters with poor credit In: "Second chance" renter programs Out: Paper, paper, paper In: Electronic transactions and performing more leasing functions online Out: Low wages for leasing professionals In: Better opportunities for bonuses based on performance Lisa Trosien has more than 20 years of industry experience. SHe can be reached at lisa@apartmentexpert.com |
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