Learning to listen to producers.The Supreme Court made a strong statement on May 23 that echoed across agricultural and marketing industries when it overturned lower-court rulings and deemed the Beef Checkoff A system whereby an employer regularly deducts a portion of an employee's wages to pay union dues or initiation fees. The checkoff system is very attractive to a union since the collection of dues can be costly and time-consuming. Program constitutional. And while beef producers who support the checkoff may see this as a reason to celebrate, we should all stop and ponder Ponder - A non-strict polymorphic, functional language by Jon Fairbairn <jf@cl.cam.ac.uk>. Ponder's type system is unusual. It is more powerful than the Hindley-Milner type system used by ML and Miranda and extended by Haskell. the lessons borne of this litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. . Maybe the most important message for agri-marketers is the reminder about how important these checkoff programs are to the producers who fund them and to American agriculture. After all, checkoffs are self-help programs for those who invest in them. But the fact that so many commodity checkoff programs face similar litigation sends a strong message: At least some producers feel disenfranchised from their own self-help programs. And they may feel the same way about how some agri-marketers sell to them. Individual NAMA Na·ma n. pl. Nama or Na·mas 1. A member of a people of southwest Africa. 2. The Khoikhoin language of the Nama. members and chapters have the opportunity--just like USDA USDA, n.pr See United States Department of Agriculture. and the commodity boards that administer checkoff programs--to make sure they are listening to farmers and ranchers. We have two educational challenges: First, let's do what we as marketing professionals can to make sure farmers and ranchers understand the power of effective marketing. Second, let's make sure we understand and deliver the kinds of marketing messages that will most effectively reach and/or represent today's farmers and ranchers. Maybe that's fodder fodder feed for herbivorous animals, usually used to describe dried leafy material such as hay. See also forage. fodder beet a root crop grown solely as a source of feed for cattle, possibly sheep. for some good NAMA chapter events. |
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