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Learn the Differences, Issues and Challenges of Deploying NGN Applications versus Traditional Services Delivery Models inside Converged Service Experience in Next Generation Networks.


DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c49680) has announced the addition of Converged Service Experience in Next Generation Networks to their offering.

Written by Shyam Mardikar, Vice President - Network Services for Bharti Airtel For the information technology, see .
Bharti Airtel (भारती एअरटेल), formerly known as Bharti Tele-Ventures Limited (BTVL) is among India's largest mobile phone and Fixed Network operators.
 Limited in India, Converged Service Experience in Next Generation Networks (NGN (Next Generation Networks) An umbrella term for mixed voice and data networks running over the IP protocol. See IP Multimedia Subsystem. ) provides the reader with an excellent evaluation of converged services issues from an experienced mobile operator executive perspective.

Deploying NGN applications and services are not trivial. Learn the differences, issues and challenges of deploying NGN applications versus traditional services delivery models. Benefit from the experience and insights of Mr. Mardikar and avoid the potential pitfalls.

Target Audience

- Vendors and suppliers of Next Generation Network applications, services, solutions, and operational support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services  (OSS Oss (ôs), city (1994 pop. 62,141), North Brabant prov., S Netherlands; chartered 1399. It is a significant industrial center. Manufactures include meat products, chemicals, pharmaceuticals, electrical equipment, and metalware. ).

- Personnel responsible for implementation and/or operation of Next Generation Network applications and services

- Wireless service providers and cellular network operators interested in learning more about implementation and operation issues from an end-user service experience perspective

Content Outline:

Introduction

Networks - Evolution of Architectures and Penetration of Foot-Print

Services - The User-centric Concept

Convergence - Genesis and drivers

Layered Approach - Network Layer and Service Layer

Service Portfolios - Communications and Entertainment

Service Delivery - Concept of SDP (Session Description Protocol) An IETF protocol that defines a text-based message format for describing a multimedia session. Data such as version number, contact information, broadcast times and audio and video encoding types are included in the message. , Terminals, Devices and bandwidth

Content - Music, multimedia, e and m commerce

Service Creation - Time to market drivers and Product lifecycles

Regulation, interconnect and intellectual property issues - Importance of DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio.

(2) (Digital Rights M
 

Customer centric network - the end user experience

Summary and Recommendations

List of Figures and Illustrations

Figure 1 - Vertical to horizontal integration Horizontal Integration

When a company expands its business into different products that are similar to current lines.

Notes:
For example, a hot dog vendor expanding into selling hamburgers. Compare this to vertical integration.
See also: Vertical Integration
 

Figure 2 - Changing Cost Points

Figure 3 - Striving to perfection

Figure 4 - Death of music on media

Figure 5 - The m commerce reference model

Figure 6 - Merging a service area and service based license to a convergent license

Figure 7 - DRM Process

For more information visit http://www.researchandmarkets.com/reports/c49680
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 1, 2007
Words:294
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