Learn and earn campaign.

[ILLUSTRATIONS OMITTED]

Institution: KeyBank, Cleveland

Assets: $87 billion

Agency: Adcom, Cleveland

The bank states that it is committed to helping low-to moderate-income residents to enable them to enhance their financial growth.

Through this campaign, the bank extended a welcome to the urban, traditionally nonbanking audience with an offer of free financial education in a newly built education center.

The campaign components included collateral, print ads, posters as well an environmental graphics in the financial education center.

[ILLUSTRATION OMITTED]