Leap Brings Its Innovative Cricket Wireless Service to Its Hometown of San Diego.
SAN DIEGO -- San Diego-based Leap Wireless International, Inc. (Nasdaq:LEAP), a leading provider of innovative and value-driven wireless communications services, today announced that it will offer its Cricket Service in its hometown of San Diego beginning tomorrow. Cricket([R]) service is now available to more than 2.8 million new potential customers or "covered POPs" in the region and approximately 44.1 million covered POPs nationwide.
"Since the time that we initially began offering our Cricket service in the southern part of the U.S. more than seven years ago, Leap has focused on making high-quality wireless services available to consumers in markets across the country at an affordable rate," said Doug Hutcheson, president and chief executive officer for Leap. "This is an exciting time for Leap as we now are providing our innovative Cricket service to consumers in our own backyard. We believe that our unlimited wireless service offerings will resonate well with San Diegans who are looking for affordable wireless services, and are pleased to be launching service this week."
With the launch of Cricket services tomorrow, there will be an opening of five retail stores located throughout the San Diego area and more than 50 Cricket exclusive wireless retailers. Please visit www.mycricket.com/sandiego for store locations and service plan details.
Launch activities for the San Diego area will include a variety of events to generate market awareness and sales. Activities throughout launch week include a 10-day contest to find San Diego's fastest text messenger and try to beat Ben Cook, America's fastest text messenger; a radio rap contest and song parody competition; and live entertainment. For a complete listing of events, please contact Leap public relations at 858-740-4283.
Leap, headquartered in San Diego, Calif., is a customer-focused company providing innovative mobile wireless services targeted to meet the needs of customers under-served by traditional communications companies. With the value of unlimited wireless services as the foundation of its business, Leap pioneered both Cricket([R]) and Jump(TM) Mobile service. Through its affordable, flat-rate service plans, Cricket offers customers a choice of unlimited local voice minutes, unlimited domestic long distance voice minutes, unlimited text, instant and picture messaging and additional value-added services, including data over a high-quality, all-digital CDMA network. Designed for the mobile-dependent, urban youth market, Jump Mobile is a unique prepaid wireless service that offers customers free unlimited incoming calls from anywhere with outgoing calls at an affordable 10 cents per minute and free incoming and outgoing text messaging. Both Cricket and Jump Mobile services are offered without long-term commitments or credit checks. For more information, please visit www.leapwireless.com.
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