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Leap Brings Its Innovative Cricket Wireless Service to Its Hometown of San Diego.

Set to Launch Tomorrow, Leap's Cricket Service Will Turn Up Wireless Competition in San Diego with Affordable, Unlimited Mobile Phone Services

SAN DIEGO -- San Diego-based Leap Wireless International, Inc. (Nasdaq:LEAP), a leading provider of innovative and value-driven wireless communications services, today announced that it will offer its Cricket Service in its hometown of San Diego beginning tomorrow. Cricket([R]) service is now available to more than 2.8 million new potential customers or "covered POPs" in the region and approximately 44.1 million covered POPs nationwide.

"Since the time that we initially began offering our Cricket service in the southern part of the U.S. more than seven years ago, Leap has focused on making high-quality wireless services available to consumers in markets across the country at an affordable rate," said Doug Hutcheson, president and chief executive officer for Leap. "This is an exciting time for Leap as we now are providing our innovative Cricket service to consumers in our own backyard. We believe that our unlimited wireless service offerings will resonate well with San Diegans who are looking for affordable wireless services, and are pleased to be launching service this week."

With the launch of Cricket services tomorrow, there will be an opening of five retail stores located throughout the San Diego area and more than 50 Cricket exclusive wireless retailers. Please visit www.mycricket.com/sandiego for store locations and service plan details.

Launch activities for the San Diego area will include a variety of events to generate market awareness and sales. Activities throughout launch week include a 10-day contest to find San Diego's fastest text messenger and try to beat Ben Cook, America's fastest text messenger; a radio rap contest and song parody competition; and live entertainment. For a complete listing of events, please contact Leap public relations at 858-740-4283.

About Leap

Leap, headquartered in San Diego, Calif., is a customer-focused company providing innovative mobile wireless services targeted to meet the needs of customers under-served by traditional communications companies. With the value of unlimited wireless services as the foundation of its business, Leap pioneered both Cricket([R]) and Jump(TM) Mobile service. Through its affordable, flat-rate service plans, Cricket offers customers a choice of unlimited local voice minutes, unlimited domestic long distance voice minutes, unlimited text, instant and picture messaging and additional value-added services, including data over a high-quality, all-digital CDMA network. Designed for the mobile-dependent, urban youth market, Jump Mobile is a unique prepaid wireless service that offers customers free unlimited incoming calls from anywhere with outgoing calls at an affordable 10 cents per minute and free incoming and outgoing text messaging. Both Cricket and Jump Mobile services are offered without long-term commitments or credit checks. For more information, please visit www.leapwireless.com.

Except for the historical information contained herein, this report contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements reflect management's current forecast of certain aspects of Leap's future. You can identify most forward-looking statements by forward-looking words such as "believe," "think," "may," "could," "will," "estimate," "continue," "anticipate," "intend," "seek," "plan," "expect," "should," "would" and similar expressions in this report. Such statements are based on currently available operating, financial and competitive information and are subject to various risks, uncertainties and assumptions that could cause actual results to differ materially from those anticipated or implied in our forward-looking statements. Such risks, uncertainties and assumptions include, among other things:

* our ability to attract and retain customers in an extremely competitive marketplace;

* changes in economic conditions that could adversely affect the market for wireless services;

* the impact of competitors' initiatives;

* our ability to successfully implement product offerings and execute market expansion plans;

* our ability to comply with the covenants in our senior secured credit facilities and any future credit agreement, indenture or similar instrument;

* our ability to attract, motivate and retain an experienced workforce;

* failure of our network systems to perform according to expectations; and

* other factors detailed in the section entitled "Risk Factors" included in our periodic reports filed with the SEC.

All forward-looking statements included in this news release should be considered in the context of these risk factors. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Investors and prospective investors are cautioned not to place undue reliance on such forward-looking statements.

Leap is a U.S. registered trademark and the Leap logo is a trademark of Leap. Cricket is a U.S. registered trademark of Cricket. In addition, the following are trademarks of Cricket: Unlimited Access, Unlimited Plus, Unlimited Classic, Jump, Travel Time, Cricket Clicks and the Cricket "K." All other trademarks are the property of their respective owners.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 5, 2006
Words:790
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