Leading through innovation: Sennebogen has a rich history and, in just over half a century, it has developed into a world-class manufacturer.

SENNEBOGEN began offering the benefits of its manufacturing and design expertise to the North American market at the beginning of this decade with the establishment of its SENNEBOGEN LLC subsidiary in Charlotte, N.C. That office is now managed by industry veteran Constantino Lannes.

As a family-owned company, SENNEBOGEN offers flexibility in the way it can react to customer requests and needs. Erich Sennebogen, Erich Sennebogen Jr., Walter Sennebogen and other longtime managers are always willing to talk to and to learn about their customers.

The company's thirst for knowledge has pushed it to offer innovative designs that are focused on making machine design, operations and maintenance simple.

SENNEBOGEN has resisted the industry trend to add on-board computers to its green line machines, hearing instead from its customers that they value a simple, sturdy design that caters to machine operators and maintenance personnel working in the scrap yard rather than to design engineers working in the drafting room.

SENNEBOGEN's philosophy is to understand its customers so it can provide innovative, efficient and reliable machines that will secure their profitability.

A GLANCE AT SENNEBOGEN'S HISTORY:

1952   Erich Sennebogen founded his own company at the age of 21.

1957   SENNEBOGEN developed the first rubber-tired rope crane for coal
       handling.

1965   First hydraulic excavator converted for scrap handling.

1968   First rubber-tired rope crane for scrap handling with elevated
       boom pivoting point and fixed, elevated cab.

1976   First fully hydraulic mobile crane with hydraulically elevated
       cab for scrap handling.

1982   First pedestal mounted scrap handler.

1987   A SENNEBOGEN partnership with Hanomag resulted in a bulk order
       for the U.S. Army with a special three-piece boom.

1990   First pedestal-mounted material handler on a crawler
       under-carriage.

1996   SENNEBOGEN introduces its "green line" of professional material
       handling machine. The machine are 100% designed for material
       handling rather than being modified earth  moving excavators.

2000   SENNEBOGEN LLC is established in Charlotte, N.C., to serve the
       North American market.

2002   Introduction of the new green line C series.

2004   Introduction of the 850, the most modern material handler.

2005   Introduction of the new 840 M, a high-performance machine for
       heavy jobs.