Leading the Change to business color.

Color printers -- now faster and more affordable than ever -- are driving a coming revolution in the Latin American office market. By the year 2002, experts predict more than 82 billion pages will be printed on networked color printers, eight times that of today's output.

Leading the way is Tektronix, a specialist in color printers for the past 20 years and creator of the legendary solid ink technology.

"It's as affordable today to buy a network color printer as it is to buy a monochrome printer," says Bonnie Gail, program manager for international marketing programs. "We've broken the price barriers."

Color outperforms black and white in significant ways Errors are, cut by 55%. Comprehension is improved by 73%. Color increases the willing to read a document, and it sells more effectively.

Tektronix's new product line of network-ready color printers meets the needs of even, the most demanding graphic arts/desktop publishing environment, while its ease of use, affordability and free black ink are strongly appealing to the office worker.

Of particular note is the Phaser(R) 840 Color Printer, the first 10 page per minute solid ink color printer with duplexing. A designer edition, introduced at MacWorld last July, is specifically engineered for the ice-blue G-3 Macintosh.

Meanwhile, Tektronix recently broadened its distribution channels in Latin America, signing an agreement with Ingram Micro to distribute Tektronix printers throughout Central America, Colombia, Ecuador, Peru, Venezuela and the Caribbean. Through other distributor partners, Tektronix products are available in every country.

"We see enormous opportunity in Latin America," concludes Gail. "Tektronix is fully committed to the market." For more information, please see www.tektronix.com.