Leading off.

For a guy like me who has a pretty simple name--by that I mean both my first and last names are monosyllabic--you'd think I'd be pretty ignorant when it comes to empathizing with a guy like Warren Michelson, who was named one of Saskatchewan's Most Influential Men in the last issue of Sask Business. Or rather, at least his alter ego was so honored, as our crackerjack editorial staff (read me) placed this honor upon a Warren Mitchinson.

So apparently I am pretty ignorant, but surprisingly, not when it comes to empathizing with Mr. Michelson, who so graciously advised us of our error shortly after our March/April issue hit the streets. As we expressed in that particular phone call, we are deeply sorry for that error, but we'd like to make that apology a little more formal by doing so in this space.

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But alas, I have experienced many misnomers myself. Most often it's Kevin or Ken, which I must say is close enough to let it go in most instances. In fact I found out during my time in Australia last fall that Dave is a close-enough substitute as well.

While there, I was asked to be a guest speaker at the Tractor and Machinery Association of Australia AGM banquet. (Not as impressive as it sounds; their first choice backed out at the last minute.) But after my rip-roaring speech which had the perfect mix of facts, figures, anecdotes and jokes, followed by a seemingly never-ending, highly interesting Q and A period (OK, my memory might be a little skewed), I was given a token of appreciation by the TMA president, who in her speech, kept mentioning a Dave. It wasn't until she made reference to Canada that I realized she was talking about me. Dave, Keith, what's the difference, right? Maybe Dave is Australian for Keith, how would I know?

So I do have a certain kinship after all with Warren Michelson, who told us that although his surname's been misspelled many times, many ways, we'd broken new ground with our rendition. So if it makes my apology any more forthright or sincere, being that Mr. Michelson is in the radio business, if ever there was a reason for my name to hit the Golden West air waves, he and/or any of his wonderful staff could call me whatever they would like on air. I'm sure I've been called worse before.

But seriously, once again we apologize for our oversight, and offer a correct version for one of our province's most influential men below.

Warren Michelson

Manager for Regional Market Development in Saskatchewan, Golden West Broadcasting 

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A Moose Jaw resident responsible for provincial advertising sales at Golden West Broadcasting, the Altona-based firm which operates radio stations in Weyburn, Estevan, Moose Jaw, Swift Current, Shaunavon and Rosetown, Michelson is one of the players behind the Action Saskatchewan strategy developed by the Saskatchewan Chamber of Commerce. He assumed the chamber's presidency in April.

Keith Moen, Editor