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Leading e-Business Investment Banker Joins Versata to Direct Business Development; Joseph W. Dews Joins Versata as New Vice President of Business Development.


Business Editors

OAKLAND, Calif.--(BUSINESS WIRE)--March 16, 2000

Versata, Inc. (Nasdaq:VATA vata /va·ta/ (vah´tah) [Sanskrit] in ayurveda, one of the three doshas, condensed from the elements air and space. It is the principle of kinetic energy in the body, is concerned with the nervous system and with circulation, movement, ) is pleased to announce today that Joseph W. Dews has joined its management team as Vice President of Business Development. Dews joins Versata from the investment banking firm of Dain Rauscher Wessels, where he worked with leading e-business infrastructure software companies. Versata provides software and services that enable businesses to rapidly deploy and modify e-business applications in order to compete in today's dynamic business environment. The unique business rules automation approach of the Versata E-Business Automation System significantly decreases the amount of time required to implement and change transaction-based Web applications such as B2B e-commerce (Business to Business Electronic-COMMERCE) Refers to one business selling to another business via the Web. See e-commerce.  sites and digital marketplaces.

At Versata, Joe Dews will lead the team responsible for strategic business development including technology alliances, marketing relationships and acquisitions. Dews brings to Versata approximately 10 years of technology investment banking experience, most recently at Dain Rauscher Wessels, where his e-business software clients included Active Software, MatrixOne and webMethods as well as Versata. Dews has also worked in Tokyo, Japan as a Field Applications Engineer for Cirrus Logic (company) Cirrus Logic - A manufacturer of integrated circuits including the Advanced RISC Machine and display interface processors and cards for use as Windows accelerators (requiring dedicated driver software).

http://cirrus.com/.
 and has a B.S. in Applied and Engineering Physics from Cornell University.

"Among companies in the area of e-business infrastructure, Versata stood out," Dews commented. "I was struck by the unique technology, the strength of the management team, and the tremendous B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 market opportunity for the Versata System."

"We're thrilled to have Joe join us as we look to expand our business alliances," said John A. Hewitt, Jr, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Versata. "He will lead the effort to identify prospective partners that can join Versata to provide complete application solutions for B2B e-commerce and e-marketplaces." Versata's current partners include AMS AMS - Andrew Message System , Context Integration, Ernst & Young, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , KPMG KPMG Klynveld Peat Marwick Goerdeler (accounting firm)
KPMG Kaiser Permanente Medical Group
KPMG Keiner Prüft Mehr Genau (German)
KPMG Kommen Prüfen Meckern Gehen
, Lante, Lockheed Martin, Mortgage Flex, and Xpede.

About Versata

Versata provides software and services that enable customers to rapidly deploy e-business software applications that can be modified quickly to meet constantly changing business requirements. Versata's E-Business Automation System utilizes a unique business rules automation technology that redefines how companies create, deploy and modify the critical e-business software applications used to transact their online business. Versata's customers include Fortune 1000 companies such as MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device.

(2) (Microwave Communications Inc.
, ITT ITT Initial Teacher Training (UK)
ITT I Think That
ITT Invitation To Tender
ITT Individual Time Trial (professional cycling)
ITT Intention-To-Treat
ITT In This Thread (forums) 
 Fluid Technologies, Hilton Hotels, and J.P. Morgan as well as e-commerce customers including yet2.com, NetFreight.com, Get-outdoors.com and FirstSource.com.

Versata is headquartered in Oakland, California, with offices throughout the United States, Europe and Hong Kong. For more information, please contact Versata at www.versata.com or call 1-800-984-7638.

Versata has filed for several trademarks, including the Versata E-Business Automation System(TM), the Versata Logic Server (TM), the Versata Studio (TM), and the Versata Connector (TM), as well as the Versata logo. All other company and product names mentioned are property of the respective holders.

NOTE TO EDITORS: Camera-ready artwork of the Versata logo can be obtained on the Versata media relations Web site at http://www.versata.com. Copies of previous Versata press releases and additional corporate and product information are also available on the Web site www.versata.com.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 16, 2000
Words:506
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