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Leading Web Application for DNS Monitoring Will Introduce Targeted Advertising to Support Free Services.


DNSstuff.com to Provide Advertisers with Improved Connection to More Than Two Million IT Professionals and Executives

NEWBURYPORT Newburyport, city (1990 pop. 16,317), a seat of Essex co., NE Mass., at the mouth of the Merrimack River; settled 1635, set off from Newbury and inc. 1764. Its silverware industry dates from colonial times; textiles, scientific instruments, and electronic equipment , Mass. -- DNSstuff.com (www.dnsstuff.com), the Web's premiere destination for DNS (Domain Name System) A system for converting host names and domain names into IP addresses on the Internet or on local networks that use the TCP/IP protocol. For example, when a Web site address is given to the DNS either by typing a URL in a browser or behind the  and network tools, today announced plans to support its existing set of tools and reports by expanding more relevant and targeted advertising opportunities on the site. DNSstuff.com currently reaches more than two million IT Managers, chief information officers, chief security officers, and domain owners each month.

The Domain Name System is one of the most vital, yet fragile, components of the Web infrastructure. By its very nature it is dependent on millions of IT professionals around the globe to maintain it on a daily basis, which also leaves it highly susceptible to a mistake or an attack. DNSstuff.com has grown into the preeminent pre·em·i·nent or pre-em·i·nent  
adj.
Superior to or notable above all others; outstanding. See Synonyms at dominant, noted.



[Middle English, from Latin prae
 web application and resource for IT professionals to better monitor and maintain this DNS infrastructure because of its set of free tools.

"It is absolutely vital that we maintain these mission critical tools as a free resource for DNS professionals," explained Paul D. Parisi, CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey.  of DNSstuff.com. "This new advertising initiative allows us to ensure that by giving advertisers the ability to reach the Web's largest audience of qualified IT administrators in a considerate con·sid·er·ate  
adj.
1. Having or marked by regard for the needs or feelings of others. See Synonyms at thoughtful.

2. Characterized by careful thought; deliberate.
 and relevant manner."

The average IT visitor to DNSstuff.com is responsible for four active domains, and visits the site more than five times per month. The two million visitors per month to DNSstuff.com generate more than 22 million impressions per month and are responsible for billions of dollars in IT budgets. Per month page impressions are expected to nearly double to more than 40 million in December.

Examples of the free tools available at DNSstuff.com are:

1. IP Information: accesses publicly available data to help administrators gather information about an IP address for anti-fraud purposes, to find out what information is exposed, or to determine the location of an IP address.

2. WHOIS: a directory of domain name information that can be queried to determine domain ownership in order to track down spammers, to contact other domain administrators, or to report a problem with a domain.

3. Reverse DNS Lookup This article is about the Network process of Reverse DNS lookup. For the Java-like naming convention, see Reverse-DNS.
Reverse DNS lookup (rDNS) is a process to determine the hostname or host associated with a given IP address or host address.
: allows administrators to look up a hostname using the IP address to find information about an IP address that is causing problems, to verify (1) To prove the correctness of data.

(2) In data entry operations, to compare the keystrokes of a second operator with the data entered by the first operator to ensure that the data were typed in accurately. See validate.
 that a mail server has a reverse DNS (Reverse Domain Name System) Name resolution that is the opposite of the standard DNS query. Most of the time, the DNS is queried with a domain name to return the host's IP address.  entry, or to gather information about who is visiting your website.

Later this year, DNSstuff.com plans to introduce a membership plan as well as a proactive DNS monitoring and alerting service A service provided to notify appropriate organizations regarding aircraft in need of search and rescue aid, and assist such organizations as required. . These new offerings will help provide IT professionals with constant monitoring and knowledge of their DNS status and security.

About DNSstuff.com

DNSstuff.com is the Web's premiere destination for DNS professionals, offering free online tools to monitor and maintain one of the most vital, yet vulnerable, lynchpins in the infrastructure supporting the Web - the Domain Name System. DNSstuff.com is a web application that provides all the tools necessary to ensure that your DNS operates smoothly, efficiently and safely. It is one of the largest and most trusted communities of IT professionals on the Web, and can be found at www.dnsstuff.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 27, 2006
Words:531
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