Leading Taiwan-Based Semiconductor Company to Use Sonic Network's Audio Synthesis for Multimedia ICs Aimed at Worldwide Cellphone Market.BOSTON & HSINCHU, Taiwan -- Sonic Network, Inc., a provider of audio synthesizer technology, and Alpha Imaging Technology Company, a major producer of highly integrated camera phone multimedia ICs, announced today that Sonic's EAS (Electronic Article Surveillance) A security system for preventing theft in retail stores that uses disposable label tags or reusable hard tags attached to the merchandise. (TM) (embedded Audio Synthesis) technology will be utilized in AIT's next generation multimedia devices to provide high quality synthesis for mobile ringtone and game audio. AIT currently supplies top phone makers such as Motorola, BenQ, Siemens, Philips, Panasonic, and NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. , with single chip solutions to support the booming camera phone market by providing camera ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. , JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. , MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). 4, H263, MP3, AAC (Advanced Audio Coding) An audio compression technology that is part of the MPEG-2 and MPEG-4 standards. AAC, especially MPEG-4 AAC, provides greater compression and better sound quality than MP3, which also came out of the MPEG standard. , AAC+, WMA, 2D/3D graphics, and JAVA MIDP (Mobile Information Device Profile) A programming interface (API) for cellphones and pagers for the Java 2 Platform, Micro Edition (J2ME). It provides support for a graphical interface, networking and storage of persistent data for "MID Profile" applications, 2.0 hardware acceleration. Andy Tsai, Director of Product Planning of AIT states, "Sonic Network's mature and complete solution is a natural complement to our multimedia IC's. Most important to us was the quality and compactness of the solution. Based on our tests, Sonic Network provided the best sound quality and the smallest memory and processor requirements, important features for competing in the increasingly aggressive cellular market." Jennifer Hruska, president of Sonic Network said, "Wireless ODMs are continuing to push multi-media IC manufactures for greater functionality and larger feature sets. Since both AIT and Sonic offer the widest range of format support, our technology is a natural complement that can offer tremendous value to a handset manufacturer. This is most important to ODMs competing in the feature phone market, as the low memory requirements of our EAS allows substantial cost reductions over using other software solutions as well as even greater savings over utilizing a dedicated hardware solution such as a melody chip." About Sonic: Sonic Network provides embedded audio software to mobile device and semiconductor designers and manufactures. Its Embedded Audio System (EAS) is a multi-platform audio engine for devices such as semiconductors, wireless handsets, PDAs, sound cards, toys, and other consumer devices. About Alpha Imaging Technology: Alpha Imaging Technology provides cost effective highly integrated multimedia ICs to mobile phone manufacturers, and its products are currently shipping in millions of mobile phones. AIT has launched three generations of multimedia ICs, with solutions ranging from low-end camera phones to high-end multimedia phones. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion