Leading Privacy Web Site Joins TopClick's 'Partners in Privacy' Program.

Business Editors

SAN DIEGO--(BUSINESS WIRE)--March 8, 2000

TopClick International, Inc. (OTCBB: TOCK) is pleased to announce that another leading privacy Web site, PrivacyPlace (www.privacyplace.com), has joined its 'Partners in Privacy' affiliate program. The addition of PrivacyPlace brings the total number of affiliates to 32 within the first two weeks of the program's launch.

PrivacyPlace is an online magazine and consumer resource for news, views, advice and software solutions related to online privacy issues. It features articles and editorials by a highly qualified and accredited team of writers and privacy experts. Its participation in the 'Partners in Privacy' program comes less than a week after the addition of Junkbusters, another high-profile privacy advocate. By attracting such respected and devoted privacy advocates to the Partners in Privacy program, TopClick's unique services are presented to a captive and much wider privacy-concerned audience.

Tom Maddox, Editor of PrivacyPlace.com stated, "PrivacyPlace is delighted to offer TopClick's genuinely Private Search Engine as part of our Web site. We welcome organizations such as TopClick that manifest a concern for user privacy at every level. Also, we especially welcome software that makes the Web easier to use but does not penalize users by tracking them, collecting information about them, or subjecting them to unsolicited and unwanted advertising. In a Web climate where every "free" service incurs a penalty - generally levied in annoyance or privacy loss or both - TopClick's search engine is a refreshing change: it does not track, target, or scrutinize users; it simply provides a valuable service to them."

"The early response to our 'Partners in Privacy' program has exceeded our expectations," commented Chris Lewis, TopClick's President and CEO. "The fact that both privacy-focused sites and those whose focus is not privacy-related are signing up emphasizes that privacy is a mainstream issue and one that is of clear concern to the broader online community. Thirty out of these 32 new affiliates approached TopClick to become a partner instead of the other way around and we see this as evidence of the growing awareness and trust of the TopClick privacy brand."

Launched on February 24th, the 'Partners in Privacy' affiliate program allows Web sites to insert the TopClick Private Search Engine on to their site as a free service to their audience, and also provides them with privacy tools and links to TopClick's extensive collection of headline privacy stories, organizations, advocacy groups, books and privacy-based products.

TopClick International, Inc. (www.topclick.com) is an Internet business developing Web-based solutions that allow people to search and communicate online whilst retaining control of their personal privacy.

On behalf of the Board of Directors,

Chris Lewis, President and CEO, TopClick International, Inc.

Information specified in this press release contains "forward looking statements" which can be identified by the use of forward-looking terminology such as "believes", "could", "possibly", "probably", "anticipates", "estimates", "projects", "expects", "may", "will", or "should" or the negative thereof or other variations thereon or comparable terminology. Such statements are subject to certain risks, uncertainties and assumptions. No assurances can be given that the future results anticipated by the forward-looking statements will be achieved.