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Leading Operator in India -- IDEA Cellular -- Launches New, Mass-Market Mobile Email Service With Critical Path.


Powered by Memova[R] Mobile, IDEA Easy Mail Meets Increasing Mobile Email Demand in the World's Fastest Growing Mobile Market

SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- Critical Path, Inc. (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
:CPTH), a leading provider of messaging software and services, today announced that IDEA Cellular Ltd., a leading GSM operator in India with more than 12 million subscribers and a network footprint that reaches nearly half of India's population, has launched Easy Mail - a new mass-market mobile email service See Internet e-mail service. , powered by Critical Path's Memova[R] Mobile technology. The new push email service is simple to use and works on any GRPS-enabled handset.

With approximately 6 million new mobile subscribers being added each month, India is the fastest growing mobile market in the world. Research shows that much of this growth is coming from the youth market, which represents 60 percent of the country's population. Tailored to the needs of consumers, prosumers and SMEs, IDEA Easy Mail meets the burgeoning demands of the mass market.

Commenting on IDEA's latest innovation, Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellular Ltd. said, "Easy Mail is an exciting product for those of us who wish to remain accessible on the move. The product does indeed redefine email access and provides an easy-to-use interface for every IDEA GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations.  user. I am certain that Easy Mail will prove beneficial, especially to our small and medium enterprise customers."

Memova Mobile pushes messages from existing email accounts to everyday mobile phones. As a result, smart phones and/or specialized client software are not required to use IDEA's Easy Mail service, making it particularly attractive to consumers and small business users with standard mobile phones. Designed for the mass market, the service offers a number of easy-to-use features. For example, since consumers do not necessarily want to receive all of their email on their phone, personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.  features enable users to control which messages they receive. Additionally, users can send and receive emails with multimedia content, including pictures, video and audio.

"Considered an early adopter in India, the IDEA brand is associated with innovation and value in the market. Critical Path is excited to work with an operator of this caliber to provide mobile email services in India," said Donald Dew, CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. , Critical Path. "Memova Mobile will help IDEA Cellular unlock the enormous potential of the mass market in India by delivering the easy, personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 and affordable solution consumers are asking for."

About Idea Cellular Ltd.

As India's leading GSM Mobile Services operator, IDEA Cellular has licenses to operate in 11 circles. With a customer base of over 12 million, IDEA Cellular has operations in Delhi, Maharashtra, Goa, Gujarat, Andhra Pradesh Andhra Pradesh (än`drə prä`dāsh), state (2001 provisional pop. 75,727,541), 106,052 sq mi (275,608 sq km), SE India, on the Bay of Bengal. The capital is Hyderabad. , Madhya Pradesh Madhya Pradesh (mäd`yə prä`dĭsh), state (2001 provisional pop. 60,385,118), 119,010 sq mi (308,240 sq km), central India, between the Deccan and the Ganges plain. The capital is Bhopal. , Chattisgarh, Uttaranchal, Haryana, UP- West and Kerala and is soon rolling out in UP - East, Rajasthan & Himachal Pradesh Himachal Pradesh (hĭmä`chəl prədāsh`), state (2001 provisional pop. 6,077,248), 21,629 sq mi (56,019 sq km), NW India, in the W Himalayas, bordered by the Tibet region of China on the east. Shimla is the capital. . IDEA Cellular's footprint currently covers approximately 55% of India's population and over 50% of the potential telecom-market.

As a leader in Value Added Value Added

The enhancement a company gives its product or service before offering the product to customers.

Notes:
This can either increase the products price or value.
 Services, Innovation is central to IDEA's VAS vas (vas) pl. va´ sa  [L.] vessel.va´sal

vas aber´rans 
1. a blind tubule sometimes connected with the epididymis; a vestigial mesonephric tubule.

2.
 Factory. It is the first cellular company to launch music messaging with 'Cellular Jockey', 'Background Tones', 'Group Talk', a voice portal An interactive voice response (IVR) front end to a data retrieval system. This does not differ in core technology from traditional IVR; rather, the difference is in the application presented. Where old-style IVR was mostly a routing application (press 1 for sales, 2 for service, etc.  with 'Say IDEA' and a complete suite of Mobile Email Services. A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India, with 'Super Power', 2 Minutes Outgoing Free, Lifelong offer and other segmented offerings like Women's Card. 'Lifetime Idea' is the first and only loyalty program, for pre paid customers, introduced by a Cellular brand. More about IDEA Cellular Ltd. at http://www.ideacellular.com.

About Critical Path, Inc.

Critical Path's Memova[R] solutions provide a new and improved email experience for millions of consumers worldwide, helping mobile operators, broadband and fixed-line service providers unlock the potential of email in the mass market. Memova[R] Mobile gives consumers instant, on-the-go access to the messages that matter most. Featuring industry-leading anti-spam and anti-virus technology, Memova[R] Anti-Abuse protects consumers against viruses and spam. Memova[R] Messaging provides consumers with a rich email experience, enabling service providers to develop customized offerings for high-speed subscribers. Headquartered in San Francisco with offices around the globe, Critical Path's messaging solutions are deployed by more than 200 customers throughout the world. More information is available at www.criticalpath.net.

Forward-Looking Statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
:

This press release contains forward-looking statements by the Company and its executives regarding the performance of our product and service offerings, the future release of our products and services and our customer's products and services which include our offerings, the ability of our customers to achieve cost savings and improve revenues in the provision of services, industry trends, market and customer requirements, the ability of our products and services to meet the business needs of our customers, the market for products and services like ours and the performance of our senior management in achieving strategic goals. The words and expressions "look forward to," "will," "expect," "plan," "believe," "seek," "strive for," "anticipate," "hope," "estimate" and similar expressions are intended to identify the Company's forward-looking statements. These forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. These risks include, but are not limited to, our evolving business strategy and the emerging and changing nature of the market for our products and services, our ability to deliver on our sales objectives, the ability of our technology and our competitors' technologies to address customer demands, changes in economic and market conditions, and software and service design defects. These and other risks and uncertainties are described in more detail in the Company's filings with the U.S. Securities and Exchange Commission (www.sec.gov) made from time to time including Critical Path's Annual Report on Form 10-K/A for the fiscal year ended December 31, 2005, Form 10-Q Form 10-Q

See 10-Q.
 for the three months ended March 31, 2006 and Current Reports on Form 8-K Form 8-K

The form required by the SEC when a publicly held company incurs any event that might affect its financial situation or the share value of its stock.


Form 8-K

See 8-K.
, as may be amended from time to time, and all subsequent filings with the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  Securities and Exchange Commission (www.sec.gov). The Company makes no commitment to revise or update any forward-looking statements in order to reflect events or circumstances after the date any such statement is made.

Note to Editors: Critical Path, the Critical Path logo, Memova and the Memova logo are the trademarks of Critical Path, Inc., registered in various jurisdictions. All other trademarks are the property of their respective holders.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 19, 2006
Words:1063
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