Leading E-Mail Marketing Authority Ranks Lyris Technologies High in Overall Business Value and Market Suitability.Lyris ListManager Acclaimed for Number of Improved Enhancements EMERYVILLE, Calif. -- Lyris[R] Technologies, leading provider of email marketing (http://www.lyris.com) solutions and a subsidiary of J.L. Halsey (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :JLHY), today announced that it was ranked high in both overall business value and market suitability in the "E-mail Marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Buyer's Guide, 2006: E-mail Service See Internet e-mail service. Provider Evaluation" published by JupiterResearch (http://www.jupiterresearch.com), a leading authority on the impact of e-mail marketing. Additionally, JupiterResearch applauded Lyris for its "number of enhancements to ListManager including improved navigation, split testing, a Flash-based reporting dashboard, and the ability for marketers to define engagement metrics that act as a barometer for the health and quality of any mailing list An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new ," stated the report. JupiterResearch also highlighted ListManager's new geographic map overlay in which response data are visually displayed over a map of the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . "We are very pleased by the positive results of this report," states Dave Dabbah, Director of Sales and Marketing, Lyris Technologies. "Adding features such as our Yahoo map overlay increase a marketer's ability to fully execute on their e-mail marketing strategies through a geographic mapping system." The complete findings of this report are immediately available to JupiterResearch clients online at www.jupiterresearch.com. For details on JupiterResearch's methodology, visit www.jupiterresearch.com/bin/item.pl/methodology. About Lyris Technologies, Inc. Founded in 1994, Lyris Technologies (http://www.lyris.com) provides leading-edge email marketing software solutions to over 5,000 customers worldwide. Our suite of products, led by our flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. ListManager, offers powerful tools for opt-in email marketing, list management, database segmentation, and deliverability assurance. Lyris offers both hosted and software versions for publishing email campaigns, newsletters, and discussion groups. Our commitment to permission-based marketing, outstanding deliverability rates, and our extremely positive ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. relations make Lyris' solutions among the best-selling email marketing applications on the market today. Headquartered in Emeryville, California Emeryville is a small city located in Alameda County, California , in the United States. It is located in a corridor between the cities of Berkeley and Oakland, extending to the shore of San Francisco Bay. , Lyris is a subsidiary of the J.L. Halsey Corporation (OTCBB:JLHY), a leading provider of technology solutions to marketers at mid-size businesses. J.L. Halsey's other brands include ClickTracks, EmailLabs, Hot Banana, and Sparklist. |
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