Leading Consumer-Oriented Businesses Showcase E.piphany Software Implementations at Gartner CRM Summit.

Business Editors/High-Tech Writers

Gartner CRM EMEA Summit 2004

LONDON--(BUSINESS WIRE)--April 28, 2004

E.piphany Customer KLM Royal Dutch Airlines Named

a Finalist for the Gartner CRM Excellence Award

E.piphany, Inc. (Nasdaq:EPNY), a leading provider of full-suite customer relationship management (CRM) solutions, today announced that it will be actively showcasing the E.piphany(R) E.6(R) software suite at the Gartner CRM EMEA Summit 2004, alongside several E.piphany customers, including ebookers, KLM Royal Dutch Airlines, and Swisscom Fixnet. The company is also proud to announce that KLM has been named one of three finalists for the Gartner CRM Excellence Awards for their E.piphany CRM implementation, marking the third consecutive year an E.piphany customer has been named a finalist or winner of the award.

The conference, held April 28-29 in London, will offer industry executives a variety of opportunities to learn about the E.piphany E.6 software product suite, and hear first-hand how leading consumer-oriented enterprises worldwide are using award-winning E.piphany CRM software solutions to optimize their customer relationships.

E.piphany customers presenting at the conference include:

-- KLM Royal Dutch Airlines, who will detail its CRM vision of

turning every customer interaction into an opportunity to

enhance the buying and travelling experience.

-- ebookers, Europe's largest online travel agency, will present

the details of its successful use of E.piphany CRM software to

transform their organization.

-- Swisscom Fixnet will discuss how it is providing customer care

representatives with a complete view of the customer and

enabling intelligent, real-time cross-sell and up-sell

recommendations at the point of interaction.

KLM joins other E.piphany customers that have been named Gartner CRM Excellence Award Finalists in previous years for their use of E.piphany CRM solutions, including Hard Rock Cafe and Bank One, and CRM Excellence Award Winners Banco Bital, Boise Office Solutions and GSI Commerce.

For more information about these companies and other E.piphany customers' CRM implementations, visit www.epiphany.com. For more information about the Gartner CRM Excellence Awards, visit www.gartner.com/us/crmexcellence.

About E.piphany

The E.piphany(R) E.6(R) CRM software suite enables global organizations to align touchpoints, processes and technologies around the customer. Built on the industry's most advanced, service-oriented architecture, the E.piphany software solution creates benefits that cross departments and geographies, and result in rapid, measurable ROI. With the E.piphany 6.5 suite of Marketing, Sales and Service software solutions, every customer interaction is driven by real-time intelligence, enabling businesses to better understand their customers and optimize every interaction from both a revenue generation and customer retention viewpoint. More than 460 companies, including nearly 40 of the Fortune 100, use E.piphany software products to enhance their customers' experiences while, at the same time, realizing the companies' business objectives. With worldwide headquarters in San Mateo, CA, E.piphany serves customers in more than 40 countries worldwide. For more information, visit us at www.epiphany.com.

E.piphany, the E.piphany logo and E.6 are registered trademarks of E.piphany, Inc in the United States and other jurisdictions. All other trademarks are the property of their respective owners.