Leading Consumer Research and Advisory Services Company Sets Sights on Europe.

Global Research Executives Lead New Expansion

MINNEAPOLIS -- Iconoculture, the leading global consumer research and advisory services company, announces that Nick Chiarelli and Anders Brogren have joined the company to lead Iconoculture's expansion into Western Europe.

"Iconoculture's targeted expansion into Europe is an exciting milestone for us," said Dan Frawley, CEO of Iconoculture. "Iconoculture has built its reputation on delivering the most comprehensive consumer insights to help clients understand what's going on with consumers, why it's happening, and what it means for their business. With Nick and Anders at the helm charting the course in Europe, we're now able to deliver insights to a wider base of global corporations and agencies."

Iconoculture integrates consumer information from multiple data sources, including 17 countries globally, and combines it with expert interpretation and analysis by the industry's largest Advisory Services team to produce targeted insights. With their combined knowledge of multiple consumer demographics across a broad range of industry categories, Iconoculture's Advisory Team delivers more comprehensive consumer insights and better business ideas in a timely, cost-effective manner.

Nick Chiarelli, based in London, joins Iconoculture as Director, Europe, where he will be responsible for spearheading Iconoculture's expansion into Europe. In addition, he will lend his consumer insight expertise to the Advisory Services team as a Global Consumer Strategist covering Europe. He joins Iconoculture from GfK Roper Consulting, where he successfully spent the past 11 years specializing in global consumer trends, leading strategic product development initiatives for the organization. As part of the global GfK Roper Consulting team, Nick was responsible for spearheading projects in all aspects of the company's quantitative survey of global attitudes, values and behaviors. Nick brings a wide range of experience with both quantitative and qualitative research, covering a broad spectrum of markets and product sectors including consumer packaged goods (food/beverage, retail, consumer electronics), financial services and travel/leisure.

Anders Brogren, based in Sweden, joins Iconoculture as a Senior Advisor to the business. He brings many years of experience in market research, international business strategy and development, and brand strategy to Iconoculture. Anders also has a long history with GfK Roper Consulting, where he was the Global Managing Director from 2005-2009 and part of the management board of GfK NOP. During his career, Anders held multiple executive positions with SIFO (now TNS/RI), TNT, Scandinavian Airlines and SCA.

For more details regarding Iconoculture's European expansion or the company's services, contact Carin Cummins at [e-mail] or 1-773-296-2026.

About Iconoculture

Iconoculture, the leading global consumer research and advisory company, delivers the most comprehensive consumer insights -- quickly and more cost effectively -- to Fortune 1000 corporations and agencies. Iconoculture integrates consumer information from multiple data sources and combines it with expert interpretation and analysis by the industry's largest Advisory Services team to produce targeted insights. We illuminate not only what's important to consumers worldwide, but also why it's happening and where it's heading. For more information, contact Iconoculture at 1-866-377-0087 or visit us online: www.iconoculture.com.