Leading Auto Makers Selects ChannelNet to Deploy Personalized Marketing Campaign to Financial Customers.MILL VALLEY, Calif. -- ChannelNet has partnered with two leading auto makers to develop and launch a multichannel marketing Refers to using several methods to sell products and services. The term has become popular since the advent of the Web, because it adds a prominent new channel to storefronts and catalog sales. One consideration of multichannel marketing is that each channel reinforce the other. solution to enhance the online experience of the auto makers' current finance customers. The solution, which took top honors in the 2006 Interactive Media Awards, creates thousands of personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. Web sites that help customers explore and facilitate automotive related financial transactions. "This solution capitalizes on consumers increasing reliance on the Internet to help them make complex purchase decisions on big ticket items like cars and trucks," said Paula Tompkins, ChannelNet's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and Founder. "ChannelNet's personalized network of Web site solutions demonstrates the growing ability of the Web to deepen deep·en tr. & intr.v. deep·ened, deep·en·ing, deep·ens To make or become deep or deeper. deepen Verb to make or become deeper or more intense Verb 1. customer relationships and make it easier and faster for customers to conduct business." Combining ChannelNet's SiteBuilder[TM] technology and unsurpassed automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. expertise, this solution generates an attractive and personalized site for each customer. The site draws on individual customer, vehicle and loan information which is used to customize content and target messaging. It is also designed to help sell new vehicles by generating qualified leads for dealers and to promote complimentary products and services. With similar solutions, ChannelNet's customers achieved response rates as high as 30% and conversion rates of 28%. In addition, nearly 50% of customers bookmarked the sites for further action. ChannelNet's SiteBuilder technology enables deployment of Web-based solutions at a fraction of the cost of the traditional Web development process. SiteBuilder solutions are built so that non-technical staff can easily manage content, allowing the sales and marketing staff to tailor the program's message while maintaining the distinctive design standards Design standards Specifications of materials, physical measurements, processes, performance of products, and characteristics of services rendered. Design standards may be established by individual manufacturers, trade associations, and national or , independent of both IT and design staff. About ChannelNet Since 1985, ChannelNet has combined strategic-thinking, creativity and technology to deliver multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple solutions that help leading companies provide seamless customer experiences and drive revenue across sales channels. The company's broad range of solutions include multichannel marketplaces of interconnected corporate, brand, and sales channel Web sites; online-to-offline marketing, right channeling and guided selling Guided Selling is a concept that enhances the sales process of customer specific products and services. Guided Selling enables organizations in an automated fashion to analyze customer needs, determine the proper features, products and services and to translate the result into a solutions; cross-channel customer loyalty programs; as well as Intranets and Extranets. For further information, go to http://www.channelnet.com/. |
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