Leading Architects Select Madico for Protection, Style; Innovative Window Films Installed at Graham Gund Residence, Guggenheim Las Vegas.Business Editors WOBURN, Mass.--(BUSINESS WIRE)--May 6, 2002 Madico Inc., a leading developer of window films for safety, energy conservation, and view control applications, today announced that two of the world's most renowned architects, Graham Gund Graham Gund is president of Gund Partnership, a leading American "situationist" architecture firm based in Cambridge, Massachusetts, and founded by Mr. Gund in 1971. and Frank O. Gehry, have incorporated its window film products into their recent architectural projects. Graham Gund, founder of Graham Gund Associates, has installed Madico's residential films, including the flagship SunScape Select(TM) product, in several residential and commercial sites. Gund applied a combination of clear and tinted tint n. 1. A shade of a color, especially a pale or delicate variation. 2. A gradation of a color made by adding white to it to lessen its saturation. 3. A slight coloration; a tinge. 4. films to several hundred windows in his office, summer home, and newly constructed primary residence to protect furniture and artwork against harmful ultraviolet rays Ultraviolet rays Invisible light rays with a wavelength shorter than that of visible light but longer than that of x rays. Mentioned in: Sunscreens , reduce glare, and conserve energy. "Natural light plays an integral role in any architectural project," said Gund. "However, depending on the design and layout, direct sunlight can damage interior elements. Madico's window films not only shield my interior, but also increase my home's privacy and safety." Tom Niziolek, Madico's marketing manager, underscored the importance of protective films. "More than 90 percent of fading results from a combination of UV rays, heat and light. By absorbing these rays, shielding glare, and reducing heat gain, Madico's residential films radically mitigate damage caused to home interiors." While Gund selected one of the company's residential films, Gehry opted for a high-design material for his "Art of the Motorcycle" exhibit at the Guggenheim Museum Guggenheim Museum, officially Solomon R. Guggenheim Museum, major museum of modern art in New York City. Founded in 1939 as the Museum of Non-objective Art, the Guggenheim is known for its remarkable circular building (1959) designed by Frank Lloyd Wright. in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. . Recognized for an inventive style that often employs reinvented objects, Gehry designed a 40x50 foot "jewel box See jewel case. " as a centerpiece of the exhibit. Although Gehry surrounded the glass-and-steel box with a variety of motorcycles and imaginative steel sculptures, many observers tout the case itself as the exhibit's most intriguing feature. When viewed from the exterior, its glass walls appear misty, yet as the observer enters the case and looks through to the external exhibits, the glass morphs from transparent to diminishingly translucent depending on the angle of sight. Gehry and his fabrication fabrication (fab´rikā´sh n the construction or making of a restoration. partner Glaspro of Santa Fe Springs, California Santa Fe Springs (Santa Fe meaning "Holy Faith") is a city in Los Angeles County, California, United States. It is one of the Gateway Cities of southeast Los Angeles County. The population was 17,438 at the 2000 census. created this unique view control effect by applying Madico's Lumisty(TM) film to the interior glass walls. Madico develops window films for a host of other applications, including government and commercial building safety. In fact, a 41-story, 7,000 window government building in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. is installing Madico's SafetyShield(R) film to help protect occupants against bomb blasts and natural disasters. SafetyShield is among the most vigorously tested protective film products in the industry. All of Madico's window films are available either directly from the company or through its extensive distributor network. For additional information on SunScape Select, Lumisty or any other Madico products please call 1-800-225-1926. About Madico Inc. Madico Inc. has been developing innovative materials for nearly a century. An unrivaled commitment to research and development has enabled the company to pioneer a number of industry-first products and processes. Madico's cornerstone products are a suite of window films designed for virtually any application - view control, commercial and residential energy control, safety and security, and automotive. The company's corporate headquarters and manufacturing complex are located in Woburn, Massachusetts Woburn (/'wu.bə(r)n/) is a city in Middlesex County, Massachusetts, USA. The population was 37,258 at the 2000 census. Woburn is the birthplace of Anglo-American scientist Benjamin Thompson, a.k.a. . SafetyShield is a registered trademark of Madico Inc. SunScape Select is a trademark of Madico Inc. Lumisty is a registered trademark of Sumitomo Chemical Co. Ltd. All other company and product names are trademarks or registered trademarks of their respective owners. |
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