Leading Analyst Firm Rates Parlano MindAlign As High Impact Knowledge Worker Tool.

CHICAGO -- - Analysis Highlights Increasing Benefits of Real-Time Communications and Collaboration -

Parlano, Inc., a leading provider of intelligent enterprise instant messaging applications, today was recognized by New York-based Basex for the efficacy of its MindAlign persistent group messaging product. Basex, a leading research and consulting firm and the authority on the productivity of knowledge workers and how information technology impacts them, cited real-time collaboration and persistent group messaging as being increasingly important for companies which compete globally.

Knowledge workers in banks and financial trading networks, as well as those in vertical and geographical markets, need resources far more sophisticated than standard instant messaging, the report said. They require comprehensive person-to-person and group-to-group collaborative business environments to evaluate information and make real-time decisions. The Basex evaluation noted that Parlano's MindAlign provides this through an intelligent and persistent instant messaging solution combining multiparty chat, instant messaging, and presence in a secure environment.

"To succeed in the marketplace, companies need to recognize the need to communicate and collaborate in real time," said Jonathan B. Spira, Basex' chief analyst and co-author of the report. "Tools such as Parlano's MindAlign allow knowledge workers to tap a company's most important resource - its people - in perpetuity."

With MindAlign organizations have the ability to leverage a variety of powerful persistent messaging forums that go beyond multiparty IM. MindAlign group messaging forums can be used to connect an unlimited number of users, aligning them by topic, or a particular group. With persistence, or contextual message history, MindAlign extends the value of these group forums beyond real-time communications, so that large and small groups alike can more effectively coordinate business activity when faced with geographical or scheduling barriers that limit the online availability of certain users. Parlano supports a variety of persistent group messaging forum modes that effectively enable one-to-many, few-to-many and many-to-many communication including Ad-Hoc, Open, Restricted, Secret or Auditorium forums.

"We are pleased to see Basex's continued work on Collaborative Business Environments including Parlano and MindAlign. There are very few business processes today that rely solely on one individual," said Chris Rechtsteiner, vice president of marketing and communications for Parlano. "Enterprise collaboration isn't about presence and one-to-one instant messaging. It is integrating persistent group communications with enterprise applications and aligning them with core business processes. MindAlign's ability to bring the enterprise's collective intelligence to the execution of processes and to key decisions is unique in delivering the value of real-time communications for today's enterprise."

The report includes a case study of how Cargill Investor Services (CIS), a global financial-services business operating on all major exchanges in North America, Europe and Asia, is addressing the issue. It explores the approach taken by CIS toward accomplishing persistent group messaging by using Parlano's MindAlign environment. The report also identifies how companies are using what Basex calls Communities of Reliance (CoR) technology, where ad hoc communities are formed and disbanded many times throughout the day to provide specific information to an individual. Parlano's MindAlign solutions foster CoR.

Availability

The Basex In-depth Insight Report: "Enterprise Community, Persistent Communications, and Parlano MindAlign" is available for free by visiting www.parlano.com/basex. Additional inquiries and questions may be addressed via e-mail at [e-mail] or via telephone at [phone] or [phone].

About Basex

Basex is the recognized expert in Collaborative Business Environments, the intersection of content, knowledge and collaboration within the enterprise and beyond, and the authority on the productivity of knowledge workers and how information technology affects them. Basex created the Knowledge Worker Impact Quotient (KWIQ) to answer the needs of IT buyers for a better understanding of the impact tools and technologies have on both the workplace and on the people who use them. The company has been cited by KMWorld as one of the "100 Companies that Matter in Knowledge Management." Basex has a 22-year track record of accurate research and visionary analysis that drives its clients to make the right business and technology decisions for their organizations. More information on Basex can be found at http://www.basex.com.

About Parlano, Inc.

Parlano is a leading provider of intelligent enterprise instant messaging solutions that improve the visibility of, and access to, people and information across organizational and geographic boundaries. Parlano's MindAlign real-time messaging application delivers instant, intelligent, persistent group and topic-based messaging to securely connect employees, customers and partners with the right people, information and context to execute business processes more efficiently. Companies including ABN AMRO, ANZ, Group1 Trading, Standard Chartered Bank, UBS, West LB and others rely on Parlano to utilize messaging as a strategic business tool. Backed by Longworth Venture Partners, Oak Investment Partners and Golden Gate Capital, Parlano supports its customers and partners from its worldwide headquarters in Chicago, Illinois and EMEA headquarters in London.

For more information, please visit www.parlano.com or contact us at our HQ in Chicago at [phone] or (866) PARLANO or at our EMEA office on [phone].

Parlano, MindAlign and the Parlano MindAlign logo are registered trademarks.

All other company and product names may be trademarks of their respective owners.

Copyright (C) 2005 Parlano, Inc.

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