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LeGrand Hart Shines with the Stars at Sundance.


Agency Collaborates with Backstage Creations, Showcasing Enticing Boutique Brands to Celebrity Attendees at the Premiere Magazine Lounge

DENVER -- The Studio(SM), a unique team of PR professionals with an extensive background in celebrity seeding and product placement within Denver-based communications firm LeGrand Hart, made its debut last week at Sundance in Park City, Utah Park City is a city located in Summit County, Utah, United States. It is one of two major resort towns in Utah, the other being Moab. It is considered to be part of the Wasatch Back and a part of the Salt Lake City metropolitan area. . From January 19 to January 22, The Studio team partnered with LA-based Backstage Creations to showcase an assortment of emerging consumer products to Hollywood A-listers and prominent media at the exclusive Premiere Lounge on Main Street.

Hollywood stars and starlets including Parker Posey, Teri Hatcher Teri Lynn Hatcher (born December 8, 1964) is an Emmy-nominated and Golden Globe Award-winning American actress and author. She gained attention for her role as Lois Lane in the television series co-starring with Dean Cain. , Camryn Manheim Camryn Manheim (born Debra Frances Manheim on March 8, 1961, in Caldwell, New Jersey), is an American actress who is best known for her role as attorney "Ellenor Frutt" on the ABC legal drama The Practice and more popularly known today as Delia Banks of , Adam Brody and Kathryn Morris Kathryn Morris (born January 28, 1969) is an American actress, perhaps best known for her lead role in the CBS series Cold Case. Biography
Career
Her first role was a minor part in the 1991 telemovie Long Road Home.
, to name a few, visited LeGrand Hart's booth and were gifted with a variety of unique takeaways and indulgences from teeth whitening Teeth Whitening Definition

Teeth whitening is the process of using bleach or other materials to make teeth look whiter. The materials remove stains or other discoloration from the tooth surface.
 kits to the latest in fashionable flip flops.

Chef William Poole This article is about the leader of the Know Nothing political movement. For the bibliographer and librarian, see William Frederick Poole. For the minister, see William H. Poole. For the President of the Federal Reserve Bank of St.  of Denver-based Wen Chocolates offered pairings of his artisan hand-made chocolate truffles and confections with specially selected wines to celebrities such as Cat Cora Catherine 'Cat' Cora[1] (born c. 1968)[2] is a professional chef best known for her featured role as an "Iron Chef" on the Food Network television show Iron Chef America.  and Phillip Bloch. Celebrities including Parker Posey, Jill Scott and Teri Hatcher snatched up hats from Plain Jane Couture, T-shirts and hoodies from Soul Revival and a variety of Ed Hardy[TM] apparel from Denver's innovative fashion boutique, brandis b, based in Cherry Creek Cherry Creek may refer to:
  • Cherry Creek Golf Links, Riverhead, New York
  • Cherry Creek, Columbus, Ohio
  • Cherry Creek, a tributary of the Cheyenne River in South Dakota in the United States
  • Cherry Creek, in Tuolumne County, California in the United States
 North. A third Denver-based company, Tippy tippy

said of wool that has an open loose tip so that weather stain goes a long way down the staple. May be a natural defect or be the result of a long period of heavy rain.
 Toe Flip Flops, also made a splash with its embellished Havaianas sandals.

Winona Ryder, Molly Shannon, Matt Lineart and Billy Baldwin were excited to take home Moore & Giles, Inc. leather messenger bags, a product so new it has yet to hit retail outlets.

Listerine PocketPaks([R])Breath Strips, Purell([R]) Instant Hand Sanitizer sanitizer

a sanitizing product capable of cleaning and disinfecting; usually a formulation containing a disinfectant and a detergent.
 and Rembrandt([R]) mint-flavored Whitening Strips were hot with all celebrity and media attendees for use in between their numerous rounds of hand shaking and interviews.

Media who cover celebrities often give the public a close look at their brands of choice. The Studio team members had the opportunity to interact with key media at the film festival including E! Online, US Weekly, Elle, Wall Street Journal, Entertainment Weekly, VH1, People, WWD WWD Women's Wear Daily (newspaper)
WWD World Water Day (March 22nd)
WWD Wastewater Discharge
WWD Westward (weather reports)
WWD Cape May, NJ United States
 and Travel & Leisure.

"We were thrilled to present our new celebrity marketing services to current and prospective clients. The success we experienced at Sundance bodes well for The Studio to gain momentum quickly," said Donna Crafton, director of the LeGrand Hart consumer practice. "Whether companies are trying to reach the teen market, the minority market or the ever-influential 25-55 demographic, there is a celebrity - or maybe several - that will elevate a brand and keep it top of mind no matter what product or service is being sold. The companies we represented at Sundance are already seeing positive results."

Photographs of the Lounge can be found at www.wireimage.com.

About LeGrand Hart

LeGrand Hart, a Denver-based consumer and business-to-business communications firm, has been recognized as one of the nation's leading strategic firms for its track record in marketing strategy. LeGrand Hart distinguishes itself by serving not an industry, but a cycle of business. Its clients are evolution brands - organizations in transition or growth mode, in which market-positioning strategies are critical to success.

LeGrand Hart has positioned new CEOs, new products and new business models for clients ranging from consumer products to emerging technologies. Its staff includes seasoned communications alumni from top global firms such as Ogilvy, Ketchum, Edelman and Fleishman-Hillard. For more information, visit LeGrand Hart online at www.legrandhart.com.

About Sundance Film Festival

The Sundance Film Festival is the premier showcase for U.S. and international independent film. Held each January in Park City, Sundance Salt Lake City, and Ogden, Utah, the Festival is a core program of Sundance Institute, a nonprofit cultural organization founded by Robert Redford in 1981.

Presenting 123 dramatic and documentary feature-length films in seven distinct categories and 80 short films each year, the Sundance Film Festival has introduced American audiences to some of the most innovative films of the past two decades.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Jan 30, 2007
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