Lawson Announces Latest Analytic Application for Retail.Business Editors/High-Tech Writers ST. PAUL St. Paul as a missionary he fearlessly confronts the “perils of waters, of robbers, in the city, in the wilderness.” [N.T.: II Cor. 11:26] See : Bravery , Minn.--(BUSINESS WIRE)--Feb. 29, 2004 Business Intelligence Solution Provides Insight for Improved Negotiating, Marketing, Forecasting and Evaluation Lawson Software (Lawson Software, St. Paul, MN, www.lawson.com) A software company that specializes in ERP for vertical markets including health care, retail, public sector, professional and financial services. , Inc. (Nasdaq:LWSN) today announced Lawson Promotions InSight, a packaged analytics application for retail strategists, marketers, merchandisers and buyers that will provide a layer of 'new business metrics' for retailers. Promotions InSight will become generally available in Lawson's fourth quarter. The application's quantitative measurement forecasting and analysis capabilities will allow retailers to implement customer-relevant promotions that will help drive business and increase revenues. "Retailers will use the data generated from Lawson Promotions InSight to create promotions that can be calibrated cal·i·brate tr.v. cal·i·brat·ed, cal·i·brat·ing, cal·i·brates 1. To check, adjust, or determine by comparison with a standard (the graduations of a quantitative measuring instrument): around customer marketing objectives," said Carol Mackenzie, retail market director at Lawson. "Our solution enables retailers to understand the effectiveness of different support mechanisms, both in-store and external, that ultimately result in improved promotional programs." Promotions Insight improves the accuracy of promotional budgeting, planning and allocation of funding by producing robust promotional demand forecasts and combining them with key financials, enabling analysis of promotional scenarios. "Lawson Promotions InSight sets a high standard for analyzing promotional performance and its effects on the bottom line. With the help of self-learning algorithms, retailers can gain greater enterprise visibility and value from the promotional database by looking at historical performance and running scenarios for proposed promotions in order to achieve desired outcomes." "Innovative retailers are looking to combine customer-centric intelligence with action," said Andrew White Andrew White may refer to:
With Promotions Insight, retailers have Web-based access to promotional archives that improve their position for negotiating with CPG CPG central pattern generators. manufacturers, forecasting sales and evaluating the success of past and present promotions. The product includes: -- Improved promotional design - to optimize trade support and inform supplier negotiations -- Accurate budgeting and allocation of promotional funding -- Improved return from trade investment -- Automated, accurate forecasting -- Monitored execution, to avoid over or under supply situations -- Enterprise visibility of previous, current and future promotions -- Real-time refining forecasts of current promotional performance to provide alerts for out of limits performance -- Clear performance measurements - fiscal performance, volume uplift performance, forecasting accuracy - including ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). summaries of brand cannibalization can·ni·bal·ize v. can·ni·bal·ized, can·ni·bal·iz·ing, can·ni·bal·iz·es v.tr. 1. To remove serviceable parts from (damaged airplanes, for example) for use in the repair of other equipment of the same , brand switching, pantry loading, and net expansion -- An archive of promotional history - to support analysis and insight into promotional activity and to improve predictions in the future -- Immediate deployments with self-learning feature to enable modeling to adapt to early performance Retail InSight applications are stand-alone solutions that can be deployed over existing enterprise systems. Promotions InSight complements Lawson's Retail Operations and InSight suites, including Advanced Category InSight, which incorporates promotional strategy and tactical analysis, and Store Performance InSight, which combines store characteristics, product data and demographics to predict store performance. Lawson Retail Solutions were developed specifically to assist high-volume retailers in improving net profitability by helping to increase revenues, reduce costs and more effectively deploy their workforce. Lawson Retail Solutions encompass Enterprise Operations, Retail Operations, Enterprise Visibility and Retail InSight - a comprehensive set of solutions that includes merchandising, supply chain, store operations, financials, human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. , procurement and enterprise performance management. Lawson's industry-focused software solutions help retailers integrate the systems they use to run and grow their businesses. Lawson customers include five of the top 10 U.S.-based retailers, eight of the top 20 apparel retailers, seven of the top 25 grocery chains, 23 of the top 100 restaurant chains The following is a list of restaurant chains. See also: Fast-food restaurant, Casual dining, List of reference tables. International
About Lawson Software Lawson Software provides business process software solutions that help services organizations in the retail, healthcare, professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. , public sector, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. and other strategic markets achieve competitive advantage. Lawson's solutions include enterprise performance management, distribution, financials, human resources, procurement, retail operations and service process optimization Process optimization is the practice of making changes or adjustments to a process, to get results. Optimization is the use of specific techniques to determine the most cost effective and efficient solution to a problem or design for a process. . Headquartered in St. Paul, Minn., Lawson has offices and affiliates serving North and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. , Europe, Asia, Africa and Australia. Additional information about Lawson is available at www.lawson.com. |
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