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Law Firm Marketing web site launched -- www.nalfma.org.


CHICAGO--(BUSINESS WIRE)--Dec. 9, 1996--

NALFMA's web site places many of its tools under one roof

On Dec. 5, The National Law Firm Marketing Association ("NALFMA"), a group dedicated to the advancement of legal marketing, announced the launch of a state-of-the-art web site, along with the help of West Information Publishing Group (WIPG).

WIPG has designed and will maintain the NALFMA web site, which includes a multitude of resources to help law firm marketing professionals and others in related fields excel at Verb 1. excel at - be good at; "She shines at math"
shine at

excel, surpass, stand out - distinguish oneself; "She excelled in math"
 their jobs and advance in their profession. The web site address is www.nalfma.org.

While the web site will include information about NALFMA and the programs the organization offers, it will cover much more. The site will incorporate details regarding the eight local chapters and 16 committees, lists of NALFMA's substantive publications (along with editorial calendars), membership enrollment information, and details regarding registration for the organization's national conference to be held in March in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
. One of the highlights of the web site is that current members of NALFMA will be able to participate in on-line discussion forums, which will cover issues such as the structure and staffing of a marketing department, responding to RFPs or in-house surveys.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Mara Aspinall, chair of NALFMA's Internet Committee and director of Client Services at the law firm Hale and Dorr, "Given the demands on law firm marketing directors' time and resources, there is a critical need to get real time information on the profession. The Internet is the way to do it, and NALFMA needs to be there."

According to Tim Turner Tim Turner (born 1924 in Bexley, Kent) is a British actor who performed in the 1950s and 1960s.

He is most notable for a role in which he was not seen, providing the voice for the title role for the British TV adaptation of the famous HG Wells novel,
, group leader of Marketing for WIPG's West Legal Directory(TM) and longtime NALFMA member, the decision by NALFMA to go with WIPG was based largely on the company's reputation and WIPG's FirmSite(TM) service, which helps law firms This list of the world's largest law firms by revenue is taken from The Lawyer and The American Lawyer and is ordered by 2006 revenue:[1]
  1. Clifford Chance, £1,030.2m – International law firm (headquartered in the UK);
  2. Linklaters, £935.
 design, create and maintain their web site. "FirmSite," says Turner, "offers a wealth of resources and personnel devoted to home page services."

NALFMA was formed in 1985 to provide law firm marketers with professional support and education, as well as opportunities for intellectual and practical information exchange. The organization's objectives include:

-- meeting the needs of those involved in legal services legal services n. the work performed by a lawyer for a client.  marketing through encouraging continuing education continuing education: see adult education.
continuing education
 or adult education

Any form of learning provided for adults. In the U.S. the University of Wisconsin was the first academic institution to offer such programs (1904).
 and professional development;

-- establishing criteria in maintaining professional standards by educating the legal community and other marketing professionals; and

-- defining the role of the marketing professional's function within the legal services industry.

NALFMA brings together those engaged in the profession of legal services marketing by providing forums to share ideas and experiences among members, while remaining sensitive to confidentiality issues and the competitive community of legal services providers.

WIPG, with approximately $1.1 billion in annual revenue, is the leading provider of information to the U.S. legal publishing The production of texts that report laws or discuss the Practice of Law.

Originally limited to printed materials, legal publishing now encompasses electronic media as well, with most legal publications becoming available online or in CD-ROM format.
 industry. A division of the Thompson Corporation, WIPG was formed when West Publishing Co. and Thompson Legal Publishing merged in June 1996.

CONTACT: Debevoise & Plimpton

Deborah Brightman Farone (for NALFMA)

212/909-6859 or e-mail: 645-6485@MCIMAIL.COM (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page.  

or

West Information Publishing Group

Jennifer Moire Pronounced "mor-ray" and spelled "moiré." In computer graphics, a visible distortion. It results from a variety of conditions; for example, when scanning halftones at a resolution not consistent with the eventual printed resolution or when superimposing curved patterns on one , 800/778-8090

e-mail: www.westpub.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 9, 1996
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