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Laurence Brody, D.D.S., and F.E. Baxter, former IVAX CEO & CFO join MIDA Dental Plans as president and CFO; Chairman Walter Knysz, Jr., D.D.S., also names Jon K. Seltenheim, former CIGNA Dental senior vice president, as MIDA's new chief operating officer.


SOUTHFIELD, Mich.--(BUSINESS WIRE)--Feb. 6, 1995--MIDA Dental Plans, the country's largest independent prepaid dental plan prepaid dental plan,
n a method of financing the cost of dental care for a defined population in advance of receipt of services.
 administrator, Monday announced the addition of three prominent dental and health care experts to its management team.

Walter Knysz, Jr., D.D.S D.S Drainage Structure (flood protection) ., MIDA's chairman, said the additions will facilitate MIDA's growth as the leading international provider of managed dental care.

Laurence B. Brody, D.D.S., has been named president and chief exeuctive officer. Brody is past president and chief executive officer of CIGNA CIGNA CG (Connecticut General Life Insurance Company) INA (Insurance Company of North America)  Dental Health Inc., Miami. Most recently he served as chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 at IVAX IVAX Industrial Vax (Dec Computer)  Corp., (ASE (Adaptive Server Enterprise) A relational DBMS from Sybase that runs on Windows NT/2000, Linux and a variety of Unix platforms. ASE is a comprehensive and robust data management product with a long history dating back to the late 1980s. :IVX), a Fortune 500 diversified holding company with subsidiaries in the pharmaceutical, specialty chemical, personal care products and medical diagnostics industries.

Brody also served on the board of directors for the Center for Health Technologies in Miami; chairman of the board for BATLE BATLE Brief Adversary Threat Loss Estimator  Corp., Fort Lauderdale; director, chairman of the board, chief operating officer and president of Amerifirst Bank, Miami; and president and chairman of the board for Preferred Health Care Inc., Miami.

Jon K. Seltenheim joins MIDA as chief operating officer following 14 years with CIGNA Healthcare. His positions at CIGNA included dental product manager where he was responsible for expanding CIGNA's managed dental products in 24 additional states; senior vice president for regional operations of CIGNA Dental Health, and most recently as head of CIGNA's managed medical care program's employer services organization.

Frederick E. Baxter, MIDA's new chief financial officer, was formerly senior vice president, chief financial officer and division president at IVAX.

Three former MIDA senior management officers have been named to the management of American Dental Group, a sister company of MIDA Dental Plans.

MIDA Dental Plans was founded in 1981 and was one of the first dental plans to emphasize preventive care while managing costs. With world headquarters in Southfield, MIDA has regional offices in Los Angeles and San Francisco; Jacksonville, Fla.; Chicago; Louisville, Ky.; St. Louis; Portland, Ore; Philadelphia and Pittsburgh; Houston; Norfolk, Va.; Seattle; Washington D.C.; and London.

MIDA serves almost 900,000 members in 22 states and offers DMO, PPO PPO
abbr.
preferred provider organization


PPO Managed care Preferred provider organization, see there Infectious disease Pleuropneumonia-like organism, see there
 and specifically tailored dental programs.

CONTACT: Joseph Nathanson, 310/314-8600

Janet Bridgers, 310/314-8600

Gilda Yolles Mintz, 201/836-6652
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 6, 1995
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