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Launch of MyPettribute.com Brings Products and Services To 27 Million Internet-Connected Americans With Mature Pets.


Business Editors/High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--March 8, 2001

MyEtribute, Inc. today announced the launch of www.MyPettribute.com, an e-Commerce business focused on the needs of people with mature pets. The company provides information and on- and off-line products and services addressing the health care and end-of-life needs of senior and geriatric companion animals.

"Over 60.0 million households in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  own dogs, cats, birds, reptiles reptiles

terrestrial or aquatic vertebrates which breathe air through lungs and have a skin covering of horny scales. They are poikilothermic, oviparous or ovoviviparous, and, if they have legs they are short and constructed solely for crawling.
 and other small animals," said Katharine A. Russell, president and chief executive officer of MyEtribute. "Another 1.5 million Americans have horses or ponies."

"Approximately 13 percent of American adults who have Internet access See how to access the Internet.  purchase mature pet foods or special medicines for aging pets," Russell said.

Initial products include ramps, orthopedic beds and incontinence pads for cats and dogs Cats and Dogs

A slang term referring to speculative stocks that have short or suspicious histories for sales, earnings, dividends, etc.

Notes:
In a bull market analysts will often mention that everything is going up, even the cats and dogs.
, tall feeders for arthritic dogs, specialized greeting cards See e-card. , gifts and burial products. The site offers original content on diabetes, kidney, heart and thyroid disease thyroid disease Thyroid disorder Endocrinology Any benign or malignant condition that affects the structure or function of the thyroid gland. See Anaplastic carcinoma of thyroid, Chronic thyroiditis–Hashimoto's disease, Hyperthyroidism, Hypoparathyroidism,  and other problems affecting older pets. An electronic newspaper called Pet Gazette(TM) focuses on breaking news about regulatory matters, new products and trends. Site visitors can assess the relative age and health risks of their pet by entering information into a novel application called the PetCheck(TM) on-line calculator.

The company also offers a professional portal for veterinarians Veterinarians and veterinary surgeons (vets) are medical professionals who operate exclusively on animals. Well-known and notable veterinarians include:
  • Wayne Allard, a U.S.
 and veterinary technicians. This B-to-B enterprise is designed to provide proprietary and discounted products and services to veterinary practices. Professional information, discussion and direct-to-professional advertising also are offered.

"We believe that a pet's golden years Noun 1. golden years - the time of life after retirement from active work
time of life - a period of time during which a person is normally in a particular life state
 should be the best they can be. We want consumers to know the alternatives available for pets and be able to choose wisely. Modern science is creating important new medicines for pets and we want people to know about them. The veterinary community has new programs for senior pets and we want to help consumers interact with these professionals intelligently," Russell said.

"At the end of a pet's life, we believe there should be no pain or fear," Russell continued. "MyPettribute.com also provides a place to celebrate the lives of our old friends with respect and love."

MyEtribute, Inc. is a private, web-advantaged companion animal health care and information company headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Calif., and incorporated in Delaware. Established in early 2000 by executives from the human health care and biotechnology industries, the founders felt that pet lovers want and deserve the same level of information and support when it comes to their pets' health issues that people can access for themselves. The founders also believed that the loss of an animal companion engenders powerful emotions and that survivors may need assistance with pet burial, commemoration and the grief process. MyPettribute.com is a division of MyEtribute, Inc.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 8, 2001
Words:448
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