Latest Reports from Stanford Resources Show Growth is Hottest in Large-Size CRT and Flat Panel Monitor Markets.

SAN JOSE, Calif.--(BUSINESS WIRE)--Sept. 14, 1999--

According to Stanford Resources, Inc., the leading market research company specializing in the global electronic display industry, the most dramatic growth in the U.S. monitor market in 2Q99 occurred in the 19-inch CRT and 17- and 18-inch LCD monitor markets.

This data comes from the company's second-quarter reports on the U.S. monitor markets: Flat Panel Monitrak(R) and Monitrak(R). The reports are the only quarterlies to cover the entire U.S. desktop monitor market on a model-by-model basis.

Rhoda Alexander, Senior Market Analyst at Stanford Resources, states, "The market to watch in the near future will be the large-size CRT and flat panel monitor segments. We see many users trading in their 15-inch CRT monitors for 19-inch versions, without giving 17-inch units a thought. Vigorous growth is also predicted for 17- and 18-inch flat panel monitors through 2000."

In 2Q99, Flat Panel Monitrak(R) showed that the value of the 17-inch flat panel monitors sold in 2Q99 to the U.S. market was approximately $20.7 million (9.3% of the total market value). The value of the 18-inch units was approximately $37.1 million (16.7% of the total market value).

According to Monitrak(R), unit shipments of 19-inch monitors increased 16%, climbing from 559,105 units in 1Q99 to 648,373 units in 2Q99. Despite this unit increase, the 19-inch monitor market share increased only slightly, growing from 7.0% in 1Q99 to 7.7% in 2Q99. The average 19-inch monitor street price continues to erode, falling from $572 in 1Q99 to $535 in 2Q99.

Other highlights from Flat Panel Monitrak(R) include the

following:

-- Total unit sales for the U.S. flat panel monitor market exceeded

155,000 units in 2Q99, a 33.6% increase over 1Q99 unit sales of

approximately 116,000 units. -- Sales will increase to more than 204,000 units in 3Q99, climbing

to 470,000 units in 2Q00. -- The total value of U.S. flat panel monitor sales in 2Q99 was

approximately $222.1 million. -- The branded vendor leading in unit sales of flat panel monitors

in 2Q99 was ViewSonic, with sales of 25,096 units (16.2% of the

2Q99 total).

Additionally, Monitrak(R) contains comprehensive data on the CRT

monitor market, including:

-- Overall sales for 2Q99 increased from 7.9 million units in 1Q99

to 8.46 million units, a 7% increase in shipment volume. Unit

shipments increased 30.8% from 2Q98. -- The total value of 2Q99 shipments was approximately $5.3 billion. -- Dell remained the leading monitor vendor and was the only company

with shipments of more than 1 million units in 2Q99.

Flat Panel Monitrak(R) covers the U.S. market for flat panel monitors using LCD technology. Flat Panel Monitrak(R) features current U.S. flat panel monitor shipment data based on individual models from more than 25 companies, including such market leaders as ViewSonic, IBM, NEC, and PixelVision. Detailed graphs and analyses are also provided for such display attributes as screen size, street price, pixel format, display shielding, warranty, and multimedia capability.

Monitrak(R) has tracked unit shipments of CRT desktop monitors to the U.S. market since 1987. The report provides a list of the monitor models being sold on the U.S. market by more than 30 of the top suppliers and the shipments of each model over the preceding quarter. Color monitor shipments are analyzed by pixel format, screen size, and other key attributes.

Stanford Resources has maintained an interview program with manufacturers, marketing specialists, OEM suppliers, and dealers for more than a decade in order to gather the information shown in these vital industry tracking services. Both reports have become essential tools for monitor suppliers to strategically plan for future products and keep up with industry trends.

Stanford Resources publishes numerous annual and quarterly reports on the electronic display industry, including Flat Information Displays, Flat Panel Monitor Market Trends, Global LCD Supply/Demand, Liquid Crystal Displays, Monitor Market Trends, Projection Displays, and Television Systems.

Additionally, Stanford Resources provides a wide range of management consulting services, including market research and analysis; technology assessment; market plan preparation; manufacturing process evaluation; and evaluation of intellectual property, including patents. The firm will host the 16th Annual Flat Information Displays Conference on December 16 and 17, 1999 in Monterey, California.

For information on ordering Monitrak(R), Flat Panel Monitrak(R), or any other Stanford Resources reports, please contact Debbie Herscovitz at 408/360-8400, or visit the company's website at http://www.stanfordresources.com.